In the context of the Internet and social networks developing rapidly today, Facebook is becoming a “golden goose” for businesses, but not everyone knows how to take advantage of it and maximize its effectiveness. Let’s learn with HOSTVN how to manage content on Fanpage most effectively to turn Facebook into an effective sales tool.
1. Regular posting frequency
Depending on the nature of each industry, the frequency of posting on Fanpage may vary. You may not need to post a lot, but you must post regularly, for example 2 posts/week or 1 post/day… Maintaining regular posting is the best way to always maintain the brand image in the eyes of customers. Every day there are golden times to post to reach many people and attract the most community interaction, you should pay attention to choosing the time to post to achieve the best results.
In addition, Facebook has launched a very interesting feature which is the mode of scheduling posts on Fanpage, you can schedule in advance when you are free to avoid being rushed, not posting at the desired time. However, you still need to pay attention to the scheduled posts to adjust them to suit the actual situation when the article is posted.
2. Build a monthly content plan
An important factor in effectively argentina cell phone number list managing content on Fanpage is that the content needs to be appropriate and timely, and current news is also a plus. With just a few hours per month to plan posts, you can save a certain amount of time. This also ensures that all content is on track as set by the business, while helping the business not miss any special occasions during the year.
In addition, you should apply the 80-20 rule in allocating content types appropriately. 80% of posts on Fanpage contain entertainment, education, news and information related to the industry… The remaining 20% is sales content, product advertising, brand promotion… When you provide enough value to customers, they are willing to learn about your products/services in 20% of sales posts.
3. Create regular content
Create regular, engaging content and post it at a specific time of the week, month or year. This will help create excitement and anticipation among customers and connect businesses with customers, encouraging customers to click follow, receive notifications from Fanpage to know more information about the event. For example: Monthly gift program with the most active fans; Mini game program of the month; Featured product of the month…
4. Create hashtags related to the post
To optimize Facebook search how to overcome laziness and procrastination engine, posts need to have relevant hashtags. Hashtags added to posts are usually keywords that people often search for when thinking about the product/service you are selling, most notably hashtags about product names, frequently asked questions, brand names or shops… For example, when you sell children’s clothing, you should add hashtags such as: #children’s_clothes, #beautiful_children’s_clothes, #summer_children’s_clothes.
5. Use beautiful images and videos
Adding eye-catching images japan data and videos is one of the factors that help manage content on Fanpage effectively. Visual content is increasingly proving to be effective in attracting attention and increasing interaction for posts. Hubspot’s research shows that viewers can recall 65% of the images they have seen within 3 days, and after watching a video.
Therefore, images and videos are an important factor in fanpage management. With video format, you can apply one of the following forms: video story, viral video, livestream.