Basics of trigger remarketing
Let’s start with something simple, experienced store owners can skip this point. And we’ll quickly go over the basics.
So, there is such
a thing as an abandoned cart – a buyer put something in the cart, but did not complete the order. For a store, this is an extremely unpleasant thing – they did not receive profit, and spent money on advertising, and the australia phone number data goods are stuck: either to sell them to other buyers, or to hold on to them.
The trick is that some buyers often leave goods in the cart “just to lie around” – for example, because they want to pay for them later, when they have money, and in the meantime they use the cart as a folder with bookmarks.
But this is far from the most popular reason. Most often, the cart is abandoned because a technical failure occurred during the order – the site “crashed”, the operation timed out. Or because the buyer simply forgot to finish the purchase. There are plenty of reasons.
A scary figure from the shores of Foggy Albion: 67% of all baskets in online stores are abandoned. Do you think our figure is better? Well, well.
Offline retail, for example, does not have such problems. The buyer took the basket, came to the hypermarket, threw in the goods – please go to the checkout. It is inconvenient to abandon the cart – security guards, cameras, other buyers, it is somehow embarrassing. But online – please, no one prevents you from abandoning purchases, everything is practically anonymous.
So they abandon
Online retail has come up with its own tools to return customers to abandoned baskets. One of the most effective is trigger mailings, encouraging them to return to shopping and pay for the order.
They are called trigger because they are sent to buyers automatically, when the trigger event occurs – in this case, it is necessary for N hours of user inactivity to pass from the moment the goods appear in the basket.
Now the good numbers
Triggers work.
So, studies say that you can squeeze a considerable percentage of returns service beneficial and can help and purchases out of forgetful shoppers. Here’s what trigger mailings give:
That is, on average, every tenth recipient of a trigger mailing returns to the store, of which every third is monetized. It seems like a funny percentage, but if you remember that almost 70% of all baskets kuwait data need to be “stirred” in this way, a very good increase in profits accrues.
Now we’ll analyze what a good (read: working) trigger mailing should consist of. We’ll give examples from Shopify in English, with our brief explanations.