Email marketing is a sales channel that small businesses usually underestimate. In fact, it is working with “warm” clients — those who have already bought from you (or at least were interested in your products). It is cheaper than spending money on an advertising campaign to attract new, “cold” ones (according to analytical agencies: about 5 times cheaper). Thus, working with mailings, you achieve two goals:
Return and repeat sales in the short
Strengthening customer loyalty in the long term.
To effectively sell via email, you do not need to have a million-strong canada phone number data database or specialized corporate software, like
large retailers. Even a small proprietary contact database plus a properly configured
Personalized mailing is about 5% of conversions into your additional sales.
We provide a list of popular “why” and “why”, after reading which you can create your first email campaign.
0. Why do you need mailings?
Mailings usually have one goal – to return the customer to the store and make a repeat sale. At the same time, the mailing can be done if the customer has not
Visited the store for a long time, if he looked at the goods but did not buy them
Or if he put them in the basket and did not place an order. There are many reasons to make a mailing, if only there is a database, suitable tools and a desire to earn more.
1. What types of mailings
Mailings can be divided into groups by ten criteria. The most relevant are:
By communication channel. The mailing can be done not only by e-mail. There is mailing of advertising materials to “physical” postal addresses
Mailing by SMS and via push notifications on smartphones, via popular messengers (like WhatsApp). The most widespread method is mailing to e-mail, also known as email marketing.
By the purpose of the campaign. You can pursue different goals: sell a promotional product, involve buyers in a loyalty program, increase the number of blog subscribers, etc. The goals and means of achieving must then exchanged for backlinks guest blog them are limited by your imagination.
By the principle of content generation. There are manually created mailings: this is when you write the content, lay out the layout, select the contact list and click “send”. And there are automatic trigger mailings. They are sent automatically when a specified event occurs: for example, a user looked at a product but did not buy it – he will kuwait data automatically receive a reminder letter with a link to the products he was interested in. Such mailings are sent to specific users at a specific time – therefore, manual mailing can be compared to carpet bombing, and triggered – to pinpoint strikes on targets. 2. How effective is it?