concept in modern business. It is an indispensable tool to help businesses reach and interact with customers effectively. In this article, we will learn about what marketing platform is and its role in business. What is a marketing platform?
What is its role in business
Marketing channel concept Marketing channels are an integral part of a business’s marketing strategy. They include the activities and means used to reach and interact with customers, in order to promote the access of a business’s products or services to the target audience.
Marketing channels can be divided into two main types
traditional channels and online marketing channels. Traditional channels include traditional advertising activities such as advertising on television, newspapers, magazines, radio and PR activities. Meanwhile, online marketing channels are activities to reach customers through the internet, including email marketing, SEO , websites and blogs, social media marketing and content marketing . 2. Marketing channel classification Choose your marketing channels. 2.1. Traditional channels Traditional channels are traditional advertising activities such as advertising on television, newspapers, magazines, radio and PR activities.
These are channels that have existed
for a long time and are widely used in reaching customers. However, with the development of technology and the internet, traditional channels are no longer as effective as before due to changes in consumer habits. 2.2. Vertical channel system A vertical channel system is a marketing channel system in which activities are carried poland whatsapp number data out in a top-down direction. This is a traditional communication model in which businesses use channels to reach and interact with target customers.
Examples include television advertising
newspapers, magazines, and PR activities. 2.3. Horizontal channel system Horizontal channel system is a marketing channel system in how to use telegram in your marketing strategy which activities are carried out in one direction from inside to outside. This is a new communication model in which businesses create content and share information with target customers through channels such as websites, blogs and social media. 2.4. Multi-channel system Multi-channel system is a marketing channel system in which activities are carried out in many different directions.
This is a modern communication model
in which businesses use a variety of afb directory channels to reach and interact with target customers. For example, using traditional channels and online marketing channels at the same time to increase the effectiveness of customer reach. Effective Online Marketing channels for businesses 3.1. Email Marketing Email marketing is one of the most popular and effective online marketing channels today. This is the activity of sending emails to target customers with the purpose of advertising a business’s products or services.