How to increase the conversion of an online store? What needs to be done for this?
I offer 5 steps that will lead you to your cherished goal.
Step 1: Conduct data analysis
We find out what we have now, where the conversion comes from and what we want to improve. It is very important to identify weak points in iran telegram data time and eliminate them as soon as possible.
What to pay attention to when working with improvements:
- Check regularly for updates and relevance of content
- Do SEO optimization and bring your store to the TOP
- Conduct A/B testing
Step 2. Strengthen the weak point of “usability”
We rework the structure, navigation, write texts. We carefully work on photos, buttons and other related elements.
What to pay attention to when working with improvements:
- Make it possible to enlarge the product photo and view it from different sides
- Highlight your call to action – “buy”, “order” and “add to cart”
- Work on the 404 page
Step 3. Strengthen the weak point – low traffic
We are working on expanding marketing channels and using them more effectively.
What to pay attention to when working with improvements:
- Placement of contextual advertising on Yandex Direct Google Adwords
- Send out mailings to your email database
- Work with teaser advertising on social networks
Step 4. Strengthen the weak point – abandoned baskets
We implement remarketing, trigger mailings and optimize lead forms.
What to pay attention to when working with improvements:
- Conduct a survey and find out what electronic product code information prevents customers from placing an order
- Specify the exact time when the baskets will be automatically emptied
- Reward your customers: an order placed right now will bring a discount on the current purchase
Step 5. Weak point – prices
We improve marketing pricing policy, introduce discounts and bonus offers.
What to pay attention to when working with improvements:
- Offer “1+1=3” promotions
- Use the unrounded price method: set the price of the product not at 1000, but at 999.99 USD
- Create a loyalty system and the ability to issue a discount card when purchasing for a certain amount
By putting the checklist into practice, you can significantly increase conversion growth in your online store.
11 Customization function
Do you want to please every visitor? Build a gambler data font color change fature into your site. When you visit the site, everyone will be able to customize the color scheme for themselves.
An example of such a site Wedesignthemes :
12 Block system
By dividing the information on the site into proportional blocks , you can save space and make the site concise. By selecting a block with the information of interest, the user will see detailed information about each of them.
These are the kinds of tricks you can implement on your site. Next Thursday you will learn tricks for a personal site .