Being forced to close from one day to the next without knowing when you will be able to reopen is not pleasant.
Despite this, it is essential to continue communicating with customers and non-customers , update social media and convey the message that, despite everything, the business is still active. Tools such as social media, instant messaging apps, SMS and email can offer a concrete contribution in this sense. But how should they be used?
Of course, bombarding your contacts with information bulk mail masters is always wrong, especially in this period. That’s why you should limit yourself to sending information like this:
- updates regarding services still active in virtual mode (for those who have signed up for long-term subscriptions)
- invitations to live broadcasts regarding training, nutrition, mental well-being
- Monthly updates on the possible reopening to keep members always updated
How to Talk to Customers: Empathy and Motivation
Once you have decided what type of communications to send, it is important to understand how to do it. Paying attention to the tone of the message is of fundamental importance in a period like this .
Being empathetic to the situation your interlocutors are going through is necessary for all businesses. Gyms , in particular, should aim to give motivating messages that transmit energy and invite positivity. For example, with the arrival of the good weather, many people will want to commit to improving their physical shape and focusing on this aspect in your communications can really make the difference . Especially because it is an invitation to look to the future rather than the current situation.
Activating Online Fitness Classes: How and Why
If your members can’t use the equipment at their beloved gym, that’s no reason to stop them from working out. You can decide to contact your this will tell you how long he has been doing work from here members and ask them if they need a remodeling of their workout plan with free body exercises. Often, all you need is a mat and a lot of willpower to continue taking care of your appearance.
At this stage it is important to activate a communication channel that allows members to ask questions if they have doubts about the assigned exercises , if the schedule is too difficult to follow or if they need a live lesson to best perform some exercises. In these cases the following can be useful:
- groups on whatsapp
- landing page where you can upload the necessary videos and explanations to best perform the exercise
- SMS receiving services with dedicated numbers to receive only messages from premium subscribers
Outdoor Gym: Move Your Equipment and Members Outside
With the arrival of spring and the weather becoming warmer, gyms may also consider introducing outdoor sessions . How?
If space allows, you may want to look into moving your equipment outside your facility or even to a nearby park for members to work out in . Many gym owners who have spoken to us have been surprised at how affordable weatherproof equipment covers are.
Keeping your members motivated could therefore be easier than it seems , even those who really don’t get along with online lessons and job data prefer to meet with a personal trainer.
If the latest measures adopted by the Government make this type of activity more difficult, it is not certain that after Easter the rules will not be relaxed and meeting outdoors to train will be possible.
Virtual Gym: Here’s What Tools You Need
As mentioned before, continuing to keep gyms open, even if virtually, is not that complex. Just arm yourself with a smartphone or computer and, in an instant, you can enter the homes of your members and start having them train.