It is quite a challenge to create ads from 280 characters, however, the variety of types and formats that Twitter Ads allows to publish makes it quite accessible when it comes to transmitting a message.
According to data provided by Twitter, the ads with the best results are those that use between 50 and 100 characters and are accompanied by an image or video.
Always include a call to action. You need to tell your audience what they should do, what steps they should take to achieve your campaign’s goal. Whether it’s to subscribe, sign up, or take a free trial.
They emerged on YouTube, invaded Instagram, and today influencers even create trends on Twitter.
Since social media took over entertainment in all its forms, the way brands and products are promoted has also changed.
Instead of commercials, a specialty known as influencer marketing has emerged, which is gaining support among major brands due to the large number of followers it manages to gather.
Twitter, the social network
with the largest number of users in the world, is not immune to the presence of people dedicated to taking advantage of this reach for their commercial objectives.
But how do you find the right ones for your business? I’ll tell you three different ways to help you identify and recruit Twitter influencers correctly.
But why do you need Twitter influencers?
An influencer is a person who creates content in a way that affects the way users think and behave.
That is, they can be used by brands to encourage Twitter users to try, buy or employment database use a product or service.
Unlike other social networks, influencers on Twitter are classified as key opinion leaders, including experts in a field, journalists, company directors, athletes or celebrities.
Those who through their comments
Create shareable content and give it greater reach.
Make posts go viral much faster through retweeting and accumulate how to use telegram in your marketing strategy millions of impressions and interactions in a short time.
Build credibility and reputation. If it’s someone who is well-respected in your niche, you’ll gain credibility by association in their interaction with your brand.
Take advantage of current trends and news to increase your brand’s visibility.
Boost sales through the Twitter platform.
Use multimedia content
videos, images, gifs at least, in one video ad in your campaign.
Taking advantage of Twitter’s automated bidding strategy is the best option to maximize ad performance.
Schedule campaigns for different types of devices, as the quick signs interface and consumption are different between PCs and mobile devices. Mobile campaigns should be faster and optimized for faster purchase intentions.
Conclusions
Twitter is the social network with which you can most quickly communicate with your users and potential audience. Including an advertising campaign with Twitter Ads for your brand or product is a competitive and differentiating advantage.