The development of the Internet has gradually changed the way we approach brands from TV and newspaper advertisements (outbound marketing) to email difference between marketing, social networks (inbound marketing)… So what are the differences between inbound marketing and outbound marketing? Let’s find out with HOSTVN in the article below.
What is Inbound Marketing? What is Outbound Marketing?
“Traditional Marketing” – Outbound Marketing is a marketing method that aims to push products/services to consumers by sending messages to the crowd. This type of marketing includes outdoor advertising, TV advertising, newspaper and radio advertising, telemarketing, sales staff, direct mail. This is not a completely difference between outdated marketing strategy but it mainly depends on your business, the larger your business, the higher the need to use outbound marketing.
The Difference Between Inbound Marketing and Outbound Marketing
When comparing Inbound Marketing and Outbound Marketing, there will be specific differences as follows:
“New Marketing” – Inbound Marketing is a modern form of marketing, utilizing online marketing tools to attract interactions spain cell phone number list with customers. Channels that can implement inbound marketing include: website, social networks, forums, SEO, email marketing… With the content and messages conveyed through these channels, businesses will attract completely natural visits at a completely reasonable cost. Inbound Marketing is a process, so to implement it successfully you need a certain amount of time, requiring businesses to be patient.
1. About the interaction between customers and businesses
If outbound marketing is a traditional method, it is a one-way flow of information, sent from the business to the customer. In addition, inbound marketing focuses on two-way communication, this interaction is not necessarily a consultant or an automatic chatbot. Based on the customer portrait that the business outlines, you can guide customers to find the content they are wondering about through pre-scripted automated marketing cycles.
2. About implementation tools
In terms of the tools chosen between inbound marketing and outbound marketing, it seems that outbound marketing chooses tools that are much more expensive than inbound marketing. When you use outbound marketing, customers will reach your business through traditional marketing channels such as newspapers, television, outdoor banners, etc. But when you use inbound marketing, customers can easily find you through search engines, social networks, and email marketing. Although the tools to implement inbound marketing are not as expensive as outbound marketing, they still bring significant results.
3. About the message conveyed
The difference between inbound audiovisual content is king: gif + videos marketing and outbound marketing lies in the message. Inbound marketing aims to provide value to customers, whether it is useful information or entertaining information for readers. In other words, this is the content that customers tend to “click” on when they are looking for information about something they are wondering or interested in. Most of this content starts with the phrase “How to…?”
In contrast, outbound marketing messages mainly provide information about the business’s products/services to customers. The core message of product/service advertisements mainly focuses on the brand’s outstanding features, characteristics or incentives. The special principle of outbound marketing, regardless of traditional or digital, is to be direct and direct with “easy to read, easy to feel” messages based on the business’s understanding of customer insights.
4. About the ultimate goal
In the outbound marketing approach, the ultimate goal of each campaign is to stimulate the need to buy, how to maximize the japan data potential of the viewer to buy even if they have just skimmed your message. In contrast, inbound marketing aims to build strong relationships from “added value”. Therefore, inbound marketing content strategies rarely directly mention products/services, instead, they are personalized advice to each target audience.
Above are the key differences between inbound marketing and outbound marketing, supporting you in finding and converting potential customers. You should consider choosing the right channels that suit the current situation of the business so that marketing campaigns achieve the best results. You can also refer to the article: 5 low-cost but still highly effective digital marketing channels.