Currently, Content Marketing is being paid attention to by many brands, and has become an important communication channel for businesses. Among many types of content, viral content is the fastest way to position the brand in the minds of customers. So what is viral content, why has viral content become a trend in recent years? Below is information about viral content and the power of spreading, the ability to apply viral content.
What is Viral Content?
Viral content is content that is spread quickly and widely from person to person, through links, on blogs, social networks and the Internet in general. Viral content is articles in formats such as videos, photos, website articles, music, taglines… Any content that is attractive, makes readers interested and willing to share widely is considered viral content. The easiest way to recognize is to look at the number of interactions of that content. The higher the number of likes, shares, and comments, the greater the spread of the content.
“Viral” is derived from the word “virus”, which means spreading rapidly and strongly. Viral content plays the role of a virus but is understood in a positive sense, with the task of spreading that message to the entire community and implanting that message in the memory of the target audience. This trend brings a lot of useful information or entertainment to viewers and can also increase website traffic and increase followers for accounts.
Why does Viral Content have such a strong spreading power?
First of all, we must mention the armenia cell phone number list usefulness of viral content. Articles with content such as “How to…”, “How to do…”, “5 things to know about…” are no longer strange to netizens. The content seems very simple and boring but receives a large number of shares because they help readers solve their problems quickly. And when reading valuable information (valuable in terms of information, reason, emotion), readers will not hesitate to share that information with others.
Humor is the second factor that determines the strong spread of . Sometimes, just a funny photo, without using too many words to describe the photo, but the content can still spread widely, and can even become a “hot trend” in a short time. Currently, humorous often includes familiar images, parody music, parody videos, comedy commercials with humorous elements or even just a funny saying of a character.
Regularly interact with customers
Successful is content that hits the psychology of a specific audience. When it captures the reader’s psychology and evokes empathy and strong emotions such as excitement, emotion, fear, admiration, etc., readers will want to share it with everyone to express their feelings. Viral content may not attract all readers, but if it targets a specific audience such as mothers, students, office workers, etc. and is posted at the right time, the spread of this content will be huge. When people disagree with an issue or point of view.
Some viral content focuses on providing controversial content
Along with a title that arouses letting people comment on your posts curiosity. Which is enough to create a strong spread on social networks. For example, Huong Giang Idol’s statement “Antifans are like something relaxing” or Tran Thanh’s statement. “Why do confident women have to demand feminism?” created a wave of debate on social networks in a short time. For this type of , it should be note that the content can create very good interactions but can have the opposite effect.
Suggest some types of viral content you can apply in marketing
- Share tips, methods, and secrets to solve some problems in life.
- Some little known facts.
- Share a touching, humane story.
- Discuss an issue that is controversial or sounds absurd.
- Share documents and ebooks related to knowledge in a certain field.
- Unique and funny pictures and videos.
- Current information, of interest to many people, discussed.
- Share content that catches the “hot trend”.
Through this article, you must japan data have grasped the concept of viral content and how to apply viral content. Hopefully the information HOSTVN shares can help you in the process of implementing future communication campaigns.