5 Reasons to build and maintain a customer databaseA good customer database is a more powerful tool than many companies think, as it is based on customer information available through the business management itself.
Identifying the best customers, and their purchasing habits and tastes, is a basic task in order to be able to retain end customers. Small, street-level businesses are the ones that most need a good database to be able to get the most out of
their relationship with
Having a customer database allows you to reduce investment in other less segmented and effective marketing actions. After all, both in traditional and online media, everything is based on having an audience, a public to whom you can send a message according to their interests and tastes.
Actions such as discounts and promotional coupons can be mo cambodia telegram data re effective, as long as they are well segmented by tastes, frequency of purchase, type of products purchased, average ticket, etc.
Customer database analysis allows us to detect business opportunities by micro-segmenting current customers. If we analyze billing data (date, amount, and purchase details) we can draw valuable conclusions to carry out new promotions or sell new products.
Improves loyalty by
Being able to establish conclusions on which to base our loyalty progra A Strategy That Has a Positive Impact on the Environment ms. If we know who the customers who buy the cz lists most are, what they buy, and when, we can establish which promotions are most appropriate to reward their loyalty.