This format continues to gain ground within the various Social Networks as it achieves a greater impact on users. Therefore, it is important that you begin to learn about what Video Marketing is .
Videos are great for providing tips that you think your audience might find interesting, such as tutorials and informational content.
A great alternative that you can implement is the animated GIF , an image that moves continuously and draws much more attention than a static piece.
You can also impress your followers and show a more relaxed side of your brand by taking advantage of viral phenomena and funny videos, as long as your communication tone allows it. Let your creativity fly and start adding more content in this format!
Analysis and strategy
There are more and more analysis tools that can be used to determine telegram database users list the impact of your publications on social networks. Knowing which content most attracts your audience and which times of day are best to publish is essential to optimizing your actions.
Evaluating your results on a constant basis will allow you to generate more ideal content for your followers. To do this, you can consult the statistics offered by each Social Network, but also carry out more detailed measurements using specific tools.
Specialized agencies
Among the trends for this year, Bruno Bonafine highlights that conventional agencies will begin to specialize, some in design , others in providing only content. There will also be more and more agencies that only offer audiovisual productions , others in communication and Public Relations , etc.
This is due to the great importance that communication and online presence have acquired for brands.
Emerging influencers
There are people who are leaders and have high credibility regarding certain topics , and due to their relevance and influence on Social Networks, they are perfect for promoting products or services.
However, the most famous influencers realized their potential and began asking for large sums of money in exchange for generating opinions and reactions for a brand on Social Media.
Therefore, niche influencers have emerged
A known among people in a certain field or sector , it can be tourism, gastronomy, art, marketing, etc. Hiring them for your campaigns is an excellent alternative to carry out this type of actions without spending so much money.
One-to-one marketing
As we mentioned at the beginning of the post, one of the advantages of Social Networks is that they allow for personalized actions thanks to detailed knowledge of the interests and tastes of each user. This functionality has given rise to a new technique that has become a c turkey data ommon and efficient practice known as One to One Marketing .
It is distinguished by direct contact with customers through private messag tutorial to create tweets with artificial intelligence es on Twitter, Facebook or WhatsApp for the purpose of sending quotes, responding to orders and selling, offering products and promotions.
Regarding WhatsApp, Bruno Bonafine says it is perfect for small businesses. It is currently used by politicians and media outlets to obtain and disseminate news.
Branded Content & Creativity
Brands today do not just sell products or services, but also transmit emotions, feelings and, ultimately, that is what customers are looking for. Social networks are the most appropriate medium to transmit values to your followers, generating affinity and closeness .
The key to achieving this is to understand the needs and interests of your audience and then provide them with content that they need, leaving aside traditional advertising and your interest in wanting to sell to start implementing actions that reflect the true values of your brand and drive you towards a real connection with your contacts . Think about turning your followers into friends as well as customers.