The more requirements you add, the narrower your target audience will become. Ideally, you should segment your audience so that it’s not too broad, but not too specific either , otherwise the ad won’t be shown very often.
If you are going to run more campaigns and always target the same type of audience, you have the option to Save Audience and thus avoid having to configure it next time.
In this step, you’ll need to choose where your ad will be displayed. If you leave Automatic Placements on , Facebook will display your ad in the places where it thinks your campaign will perform best.
Since we want it to show only on Instagram, you have to select Edit Locations overseas data move the Facebook and Audience Network options .
Step 4: Budget and schedule
Instagram Advertising: Budget and Schedule
This is where you’ll set your campaign budget and schedule, i.e. the dates on which you want your ad to appear.
The budget will depend on several factors and, of course, on the possibilities of each advertiser.
The optimization will be related to the objective you have chosen at the beginning. In the case of the example image, the chosen objective is Brand Awareness. Depending on this, the billing will be per impression or per click .
Step 5: Format
Instagram Advertising: Ad Format
We come to the last level: the advertisement. To design it, you can use an existing post or create a new one . In the latter case, you have several options: use a single image, a sequence of images, a video, a video presentation created from images, or a turkey data combination of images and videos.
Step 6: Content
Instagram advertising: ad text
Now you will need to select the image that will appear in the ad and the text that define the budget accompanies it. You can include hashtags and emoticons .
On the right side you have a preview to see how it is going. Always use very striking, good quality images and make sure they are the right size.
You can also add a Call to Action button with a link to your website, for example.
Step 7: Place order
Once you have finished setting up your ad, you will only have to click on the Place Order button .
Remember, once your campaign is up and running, you need to analyze it to see if it’s working as it should.
A highly recommended practice is to use an A/B ad campaign . If you run two different ads, you can compare which one performs better.
If the results are not as you expected, you can modify the campaign to optimize it. If it is working very well, you can also increase the budget and duration .