Pablo Di Meglio
Pablo Di Meglio
International Speaker and Independent Consultant in Digital Marketing and Social Business. 10 years of professional experience in planning and developing strategies in digital and social channels.
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15 questions for your Social Media strategy
Are you thinking about getting into the world of Social Media? Good for you! Answer the questions in this article and find out how prepared you are to do so. Get started!
Many companies or professionals
A who decide to consolidate their strategy or presence on Social Media always start with the turkey data wrong step : creating multiple profiles on the different existing platforms.
However, opening the channels themselves is one of the least important aI tools for content while great time-savers steps to take into account. There are other actions that you should prioritize and I take the opportunity to describe them in the form of questions, as a good way to find out if you are doing things correctly.
Ready to start planning your Social Media strategy?
Answer these questions and you will know how well you are doing in the world of Social Media. Go ahead!
Are you willing to invest?
Social media is not free. You have to invest in equipment (human talent), content, technology and advertising.
Do you already know the context?
Start from the inside. Know the current state of the company or brand you will be working with. Their reality based on the use of Social Media.
Then do your research and understand your target customer…do you know your audience, the people you want to talk to, well enough?
And then monitor your competition , directly and indirectly, learn from them, from their successes and mistakes.
Do you have goals?
Having goals gives purpose and a horizon to everything we do. It makes the whole company involved, creates a budget and makes everything easier.
What are your goals?
Social media goals should always be business goals . Getting “Likes” on Facebook is not a business goal. That is a consequence.