How to maintain customer trust and loyalty in times of pandemic?
When a country declares a state of emergency, the economy slows down. Most stores are forc to close, and people tend to focus only on the essentials, leaving other products and services for later. Field services are usually consider essential, but if this is not the case for your company, this does not mean that you have to give up.
One of the standard marketing tools
Eor building customer loyalty is to use special offers, rewards programs, discount coupons or freebies of some kind. So in these uncertain economic times and low purchasing power, you probably ne to step up your game and offer your customers even better deals.
You could, for example, make more aggressive offers, offer bigger discounts, or even consider an affiliate program that you don’t currently offer, in order to improve customer loyalty. The exact strategy to follow depends on your area of business, but the important thing here is that your customers australia telegram data perceive the add value of buying now instead of leaving it for another day.
Build and strengthen the relationship with your client
You don’t have to be an expert to know that when someone is Why Is It Important to Apply Marketing Strategies in a Company? struggling at work, they don’t feel like spending money. The COVID-19 pandemic has brought pay cuts, layoffs and unemployment to many families around the world, so it’s only by lists natural that they’re not in the mood to shop.
This is precisely customer loyalty. But it is also the perfect time for your field service business to show that it is more than just a company – that you actually have a heart and care about your customers.