Your B2B business will lose leads. Sometimes it’s because they aren’t just interested; other times, it might be due to something else. The good news is that these lost leads can be won back. With the right re-engagement strategy, you can make them interested again and convert them into loyal customers.
This post will give insights into why you’re losing leads and ways to re-engage and convert these lost leads.
What is a lost lead?
A lost lead is any qualified sales prospect take email marketing service who has shown initial interest in your product/service but has taken actions that indicate that they no longer have this interest. For example, they may have stopped opening your emails, reading your content, or responding to your messages.
Why do you lose sales leads?
To start the re-engagement process, you need to understand why you lost them in the first place. Since lost leads can occur for several reasons, here are a few common reasons why businesses lose leads;
1. It was never a lead to begin with
Only 56% of B2B companies verify their leads before passing them on to the sales team. In many cases, companies may have identified the right prospect but logged in the wrong data. For example, during a webinar, you could have a very engaging prospect/lead but then after the event, it could’ve been the wrong email they registered with.
Sending emails to that address will be counterproductive. This is why you need an email finder and verifier. So that whenever you send a message, it goes to the right person.
2. You were too pushy
It may have been the right person but you came what are backlinks in seo on too strong. 51% of leads unsubscribe from emails because they get it too frequently. For a B2B business, prospects often need time to consider your offer. When the communication within this period is too frequent, it can be a turn-off.
3. You over-promised and under-delivered
Perhaps in your sales pitch and offerings, you promised a specific feature. Then, they see something else during their interaction with your product, service or review from other clients. This is very common with leads who engage with your free trial.
The number one reason why users on the database d free trial never upgrade is because the product did not meet their expectations. So review your pitch to be sure that you’re not overpromising or overselling.
4. You’re promising everything and nothing
In some situations, you’re just not communicating clearly. Your offers have everything and so when you’re pitching, you think you’re showing everything you can offer.