Don’t lose these leads again. Instead, give them a reason to get locked in by offering time-bound promotions. Make sure that whatever promotion or incentive you’re offering is actually something they are interested in.
For example, if they’ve been worried about bulk email marketing services the pricing, a Black Friday sale is the perfect opportunity to lock them into an annual plan.
7. Monitor and optimize for more
The most important strategy for re-engaging leads is to keep optimizing for success. So when running any of the other steps above, we recommend splitting your campaigns.
With an A/B test, you can see what variation is working best and double down on that. Review your sales pipeline and don’t be scared to switch things up if they aren’t working.
Also, consider optimizing your speed response time. When a prospect has a question, assign a member of your sales team to deal with these queries or even invest in a chatbot. This way, your leads won’t feel unheard and take their business elsewhere.
When is the best time to re-engage lost leads?
The best time to re-engage lost leads varies depending on your business or strategy. But you can start implementing these strategies above when;
- You have a new offering that’ll be valuable to them
- There’s a seasonal event that aligns with their needs or interests
- A few months after they’ve gone cold – preferably between 3-6 months
- When they take up a new activity on your website after a long time- you can monitor this from your CRM
Conclusion
Understanding your sales process and journey is a key step in re-engaging your lost leads. Improve the process with the right lead engagement tool like lemlist to get better results for your business.
In reality, the prospect is overwhelmed and then goes on to find a more simple or tailored offering. So don’t try to outline every single thing your product can do. Highlight what the client needs.
5. You did not capture the right data
When getting details about your leads, especially on a form, it cannot be too long or too little. If it’s too long, they’ll bounce. However, when database d it’s also too little, you won’t capture enough details that will allow you to provide personalized recommendations.