Visual Storytelling was born to help you solve the question “How to make your brand stand out?”. In more detail, below Stradex will help you see the important benefits of this advertising method!
- Convenience : “A picture is worth a thousand words” is a classic saying when it comes to how Visual Storytelling conveys content. Forrester Research even discovered that 1 minute of video is worth 1.8 million words. Non-verbal elements in communication have a strong influence of up to 93% in the process of conveying messages.
- Telling stories with illustrations makes the most of each person’s visual thinking ability, making information more memorable and attractive. In addition, having the ability to entertain and attract with content also helps this form to handle the huge amount of information in each digital field easily.
Create a deep, memorable impression:
- Increase engagement: Buzzsumo research shows that Facebook posts with illustrations get 2.3 times more engagement than posts without images. Also in The 2023 Content Benchmarks report, engagement rates for visual stories are as high as 61%.
- Create an emotional connection with the audience: Viewers can feel connected to the story from the images uk cell phone number list built. From there, they have a higher ability to remember and take action. In the field of marketing, this benefit helps customers feel the product, brand value through many senses.
- Surely observing images will be much more intuitive and easier to understand than a series of complicated digital data, right? Visual Storytelling also helps viewers grasp the message quickly and have the most comprehensive overview!
Simplify complex information:
- Drive Conversions: Brand storytelling in the form of visuals expands reach, driving conversions from viewers to leads and ultimately to customers.
- Through creative photo sets, videos or infographics, businesses can convey an emotional story about their brand, product or organizational culture. This also helps create engagement and sympathy with customers. When customers can relate to the brand story, they will feel closer and more likely to become loyal customers.
Increase brand awareness :
Therefore, applying Visual Storytelling in everything you need to know about twitter ads brand marketing strategy helps businesses to enhance brand position, increase competitiveness and attract more customers in the market. This is one of the strategies that cannot be ignored when building brand image that businesses need to pay attention to.
Key Components of Visual Storytelling
Are you curious about what elements are included in storytelling? Let’s explore with Stradex!
Images are the soul of Visual Storytelling, capturing every moment and emotion, illustrating the story that is taking place.
Video, still images, and animation materials are widely used to bring a seamless experience to viewers.
Infographic
Visual Storytelling recommends india data not using too much text but using graphs, Infographics to present interactive content/stories with highly visual images.
Note, in visual storytelling, you can still utilize text but with a creative artistic font design.
Check out the Infographic design of Vinamilk milk brand summarizing community activities during the epidemic season.