How to harness the power of Visual Storytelling? Check out these 8 tips from Stradex!
Which potential brand story should you choose to exploit?
The founding story of the “unicorn empire” Airbnb has inspired many brands in how to carry out the motif of telling the origin of effective and outstanding the business itself. Brands are encouraged to share how and why the company was founded, the problems the founders wanted to solve, the ideas that arose during the operation or the challenges to achieve the position as today.
Share about the origin and core values of the brand
Sharing about the origin is especially suitable for re-presenting the content in a chronological, easy-to-control way, such as video or motion graphics. This approach “prioritizes” users discovering the content message themselves.
Check out some extremely successful examples from around the world, such as:
- This is a smart way of storytelling in the form of animation in motion graphics aimed at children.
The LEGO Story:
- A more cinematic depiction australia cell phone number list of the brand’s founding story with high-quality cinematography, fast cuts, interwoven images, and dramatic, trailer-like surround sound. The finished product effective and outstanding evokes the sophisticated stylization, high-quality product, and “familiar” lifestyle of the target audience.
- Some businesses have taken advantage of this method and received high efficiency such as: Always with the #LikeaGirl campaign or Ben and Jerry’s with the mission of sustainable food.
Burberry Fashion Brand :
If your brand story isn’t compelling enough, you can still leverage Visual Storytelling to share your core values and aspirations. These values shouldn’t be about sales, but about how your product/service makes the world a better place for users.
For example, businesses can bring stories about community missions, companies that are contributing to society, etc. This is extremely effective with Gen Z – the generation that accounts for 32% of the world’s population and is gradually becoming the target customers of most brands.
Build a logical story structure and sequence
If your visual content is structured and logically sequenced, your design will engage your audience. A common theme among the twitter interface offers a great viewing experience regardless of screen size or type many brands today is to tell a story about a pain point and showcase the product by how it solves that pain point.
There is no denying the effectiveness of this implementation method, but why not consider creating a visual video based on the opening, middle, and closing script to guide the buyer? Developing a script with a natural structure and flow will make it much easier to guide and attract viewers!
This approach creates a logical
Stradex recommends that you india data structure your essay with an engaging introduction, logical, factual content, and a clear, coherent conclusion.
Fluid flow that guides viewers from one location to another, from one story to another. This benefit also creates a strong connection with viewers, ensuring they can receive the entire brand message in an organized manner.