No longer strange to anyone who is day and night “sowing ideas on the “land” of Marketing, it can be said that Big Idea is like a universal Understand and Distinguish key that opens all doors to enter the customer’s mind. However, this concept is still new to those new to the industry. Let’s explore with Stradex what Big Idea is and how to build an effective Big Idea for the campaign.
What is the definition of Big Idea?
Big Idea is the core foundation of a Marketing campaign, expressing the most general message that the brand wants to convey. If Insight is considered the problems that customers are facing, then Big Idea is the solution that the campaign offers to solve those problems.
The Big Idea plays an important Understand and Distinguish role in determining the direction of the campaign. It plays a role in tying the messages (Key Message) together, helping to convey the overall meaning of the campaign and answering the questions “Who is this brand? and What is the purpose of this campaign?”.
A successful Big Idea must cover all media channels, from TV, Radio to Digital channels to create a seamless experience for users. This helps to increase the impact of the campaign and ensure relevance to the target audience. This approach also helps the brand to create a deep impression and effectively engage customers across all media platforms.
Distinguishing big idea and key message
Big Ideas are divided into two main categorie:
- Brand Big Idea: Brand positioning hong kong cell phone number list and overall direction for all marketing activities. For example, the Big Idea of Bitit’s Hunter product line is “Moving” – conveying a dynamic spirit and encouraging customers to experience the freedom of movement in their shoes.
- Campaign Big Idea : A more specific idea for each campaign, but still consistent with the Brand Big Idea. For example, a campaign to promote a new product from Hunter might revolve around “Discovering a new journey”, helping customers feel more clearly about the benefits and value of the product in each situation.
Big Idea Example – Case Study
A great example of a successful Big Idea from the brand CloseUp in the campaign #freetolove. This campaign taps into the insight of young people aged 18-25, who often feel insecure in communication, especially about their appearance and breath. They are afraid to express their feelings because of social barriers such as religion, gender or status.
The campaign’s Big Idea is “Whoever you are, Just Love!” with the aim of encouraging young. People to confidently express their feelings, overcome prejudices, and love freely. This is clearly demonstrate through a series of campaigns such as “Love Avenue” and “Love Rules Are Defined by You,” in which CloseUp affirms the value of confidence, connection, and intimacy in love. This strategy has been successful in connecting emotionally with consumers and helping the brand differentiate itself in the segment.
The Importance of Big Idea for Advertising Campaign
As mentioned cash register on ipad: the ultimate guide above, the Big Idea is the main idea. The red thread that connects all elements of the campaign together logically and consistently. The Big Idea helps:
- Make a Difference: A strong Big Idea helps an advertising campaign stand out and be more memorable than competitors.
- Emotional Connection : More than just an idea, a Big Idea is a way to deeply connect with your target audience through emotions.
- Message Conveying : Big Idea is a bridge that helps convey the campaign message to the target audience in a more interesting and receptive way.
- Brand Shaping: With Big Idea, you can shape how your brand wants to be perceive and create a lasting impression in the minds of your customers.
Important factors that help Big Idea make a breakthrough
The campaign goal needs to be job data clearly define from the beginning. Whether it is to increase brand awareness (Branding) or increase conversion rate (Performance). The Big Idea must reflect this goal, helping the campaign achieve the desired results set by the Marketing team.
Maintain brand philosophy
Philosophy is the foundation of brand differentiation. Big Idea needs to ensure that the message it conveys. Is consistent with this philosophy, helping the brand maintain and promote.