Unique and distinct Brand DNA positioning is considered one of the key factors contributing to the success of Apple, Starbucks, Nike or Patagonia, etc. So what is Brand DNA? Why is Brand DNA important to to build effective businesses? Let’s learn in detail about the concept, process of identifying and developing effective Brand DNA with Stradex .
Introduction What is Brand DNA?
Brand DNA is the unique values that define the brand, contributing to creating the difference of the brand from competitors. Brand DNA is considered the soul of the brand. Based on capturing the essence of the mission, personality, cultural values,… Brand DNA is one of the factors that contribute to building and marketing an effective business.
The characteristic values that to build effective make up the DNA structure of a brand are one, unique and absolutely non-duplicated. Many large enterprises in the world have affirmed their top position with their own story and brand identity. Typical examples of Brand DNA cannot ignore the success of the following enterprises:
Why is Brand DNA important to businesses?
Although building Brand DNA is not easy, defining a brand is an extremely necessary factor for the development journey, promoting italy cell phone number list the position of the business. The importance of Brand DNA is demonstrated through the following aspects:
- Nike’s brand DNA emphasizes innovation, performance, and inspiration. Nike is known for its slogan “Just Do It” and its commitment to supporting sports enthusiasts. The brand is providing users with high-quality sports products that symbolize the spirit of overcoming all personal limits.
- To affirm its position as a globally loved toy brand, LEGO has built a Brand DNA that focuses on creativity, rich imagination and the joy of exploring entertaining models. Not just colorful plastic blocks, LEGO toys are also tools to stimulate thinking and creativity in children and adults.
The difference
A unique DNA structure will help businesses spread different values compared to competitors. These different characteristics are expressed through product design, services, values, communication, mission, and even the culture of the business. Thereby, the business is positioned in the minds of customers, creating competitive advantages, attracting and retaining customers.
A typical example is the Brand DNA of Apple. All product lines such as iPhone, iPad, Macbook highlight the characteristics of innovation, high-end and minimalist design of this brand.
Emotional Connection Point
Unique brand values can create touch points and emotional connections with customers. Emotional connections go beyond the usual material values to touch the hearts of customers. This will help businesses attract new customers, foster loyalty, trust and support from them.
For example, Coca-Cola’s advertisements often focus on values such as happiness, joy, friendship and family. In 2014, Coca-Cola launched retail: how to boost your online visibility the Share a Coke campaign , printing names on cans and bottles to encourage users to share Coca products with loved ones. This campaign helped Coca-Cola achieve great success thanks to .
Elements that make up Brand DNA
Creating a unique, distinctive Brand DNA requires the effort of combining many different elements. Below, Stradex has summarized job data the 5 main elements that make up a business’s Brand DNA:
Core Values
The business must clearly define the value, purpose of existence and the impact of the product/service on customers and the world. This is a solid starting point to form the Brand DNA for the business.