To stay competitive, websites and online platforms are constantly improving and looking for ways to improve user experience, streamline processes, and increase conversion rates. With Google Optimize no longer in operation, VWO (Visual Website Optimizer) has emerged as the top contender in this area .
While Google Optimize was favored, especially due to its integration with the Google ecosystem, VWO is now gaining traction. This article explores why VWO is quickly becoming the choice in the post-Google Optimize era.
Why choose VWO? We will explore the features, advantages, and disadvantages of both platforms and offer a detailed comparison. Our goal is to highlight the distinctive features of VWO and justify its position for website optimization needs.
Google Optimize
Google Optimize served businesses looking to improve their online presence. The platform provided a comprehensive set of tools for website testing, user behavior analysis, and personalized user experiences. Its defining feature was its mexico phone number list seamless integration with other Google services, most notably Google Analytics. This integration made it easier to import goals and track test results. It was designed with user-friendliness in mind, so that even people who weren’t very tech-savvy could effectively use its capabilities.
However, all good things come to an end, and Google Optimize will be shutting down on September 30, 2023. This event has prompted existing users to look for alternative solutions and continue their optimization efforts without interruption.
Although Google Optimize was known for its A/B, multivariate, and redirect testing, it may not have offered as rich a feature set as some of its paid counterparts. For those who used the platform, it was a cost-effective and practical option. As a result of its discontinuation, businesses are forced to look for a more robust solution. In our review, VWO stands out as a competitive successor.
What is VWO?
VWO (Visual Website Optimizer) is a robust list of top outstanding digital marketing agencies in Vietnam 2021 optimization platform that allows businesses to run various tests, analyze user behavior, and customize the user experience to improve website performance.
User support
Quality support is a critical aspect when considering any digital tool, and VWO excels in this regard. During our internal testing, we contacted several major A/B testing providers. Despite being on a free plan, VWO’s team responded the fastest.
Pricing plans
Another factor that sets it apart is its japan data pricing structure. It offers a free tier for businesses with up to 10,000 monthly followers, making it an attractive option for businesses of all sizes. For those looking for more advanced features, VWO offers a “Growth” plan priced at €185, which provides unlimited followers. This is in contrast to several other providers that focus primarily on mid-sized and large businesses, and their pricing is consistent (up to $15,000 and up per year).