Once you name your campaign and set the start and end date and time, proceed to choose how much you want to spend per interaction .
You must configure by calculating a daily budget plus total budget or simply a daily budget and depending on the scheduling of your ads, you will have a total cost.
Then, depending on the type of campaign, the feature will ask you about “campaign optimization,” meaning you must choose between paying per click, paying per impression, or paying per conversion.
It is advisable to choose “conversions” when you have a good previous history of conversions via clicks.
If you’re a newbie, Twitter Ads offers an automated bidding feature that sets the best cost/result ratio, which is like a pricing model.
This is the best option for those who are starting to work on campaigns for the first time.
4. Segmenting your audience
Define the right audience segment you want to attract with your ad. Remember, it should respond to the highest value of your business objectives.
To do this, you can use the demographic selection criteria provided doctor database by Twitter Ads and the audience segmentation tool.
Look at who follows your competitors, other related services, influencers.
Segment based on who follows your niche keywords and predetermined interest profiles on Twitter.
This section of Twitter
Ads is quite intuitive and user-friendly, so it will be very easy for you to define by gender, age, location, language and technology.
Then, when choosing the geographic scope, it offers options create a telegram channel or group from the very specific, such as a postal code, to the broadest, such as a region or country.
This feature also makes it easy to segment your audience based on their interests, behaviors, and events, and you can also upload your own database of people, such as email lists.
It also allows you to apply remarketing, that is, to reach people who have already interacted with your company, by uploading a list or creating a custom audience based on the activity on your website.
5. Create content that meets your goals
Once you’ve determined the main criteria for your campaign, it’s time to create your ads . This can be from an existing Tweet or from scratch. The Twitter Ads interface will offer you the options.
Remember to use a persuasive, brief text, include a CTA, and use the type and format of Tweet most appropriate for your audience.
6. Look at trends and get ideas
Trends are for Twitter users like waves are for surfers. Once they quick signs arrive, you have to take advantage of them, especially if they are related to your brand or product.
7. Launch campaign
That’s it, your ad will now be published to your audience. All you have to do is choose “launch campaign” and click to get your brand in the eyes of the market.