Kogoganizani kukhala ndi njira yopusa yodziwira ndendende zomwe zimakopa zasinthidwa 2024 nambala yafoni yam’manja chidwi cha omvera anu ndikuwapangitsa kuchitapo kanthu. Ndi kuyesa kwa A/B, mutha kuwulula zinsinsi zokometsa tsamba lanu, maimelo, ndi zotsatsa, kutembenuza zongopeka kukhala zotsatira zotsimikizika.
Lowani muupangiri wathu wathunthu kuti muwone momwe chida champhamvuchi chingasinthire njira yanu yotsatsira ndikukulitsa kupambana kwanu.
Kodi kuyesa kwa A/B ndi chiyani?
Kuyesa kwa A/B , komwe kumatchedwanso kuyesa kugawanika , ndi njira yofananizira mitundu iwiri ya chinthu kuti muwone chomwe chimagwira ntchito bwino. Tangoganizani kuti muli ndi mitu iwiri yosiyana yapatsamba, ndipo mukufuna kudziwa kuti ndi iti yomwe imapangitsa kuti anthu ambiri azidina. Mumawonetsa mutu umodzi kwa theka la omvera anu (mtundu A) ndi mutu wina ku theka lina (mtundu B). Kenako mumafanizira zotsatira kuti muwone mutu uti womwe umadina kwambiri.
Zinthu Zofunika Pakuyesa kwa A/B
Kuyesa kwa A/B kumaphatikizapo zinthu zingapo zofunika zomwe zimatsimikizira kuti ntchitoyi ndi yothandiza komanso zotsatira zake ndi zodalirika.
- Kuwongolera ndi Kusintha : Kuwongolera ndi mtundu woyambirira (A), ndipo kusinthika ndi mtundu watsopano (B) womwe mukufuna kuyesa motsutsana ndi kuwongolera. Poyerekeza ziwirizi, mukhoza kuona ngati kusintha kumene munapanga kunali ndi zotsatira zabwino.
- Metrics ndi KPIs (Zizindikiro Zofunikira) : Izi ndi manambala omwe mumayang’ana kuti muwone ngati mayesowo adagwira ntchito. Miyezo yodziwika bwino imaphatikizapo mitengo yodumphadumpha (ndi anthu angati adadina china chake), mitengo yosinthira (ndi anthu angati omwe adamaliza zomwe akufuna), ndi mitengo yotsika (ndi anthu angati achoka patsamba lanu mwachangu). Ma metrics awa amakuuzani ngati zosintha zomwe mudapanga zikusintha zotsatira zanu.
Kuyesa kwa A / B kuli ngati kuyesa kwa sayansi yamalonda. Potsatira izi, mutha kudziwa zomwe zimagwira ntchito bwino kwa omvera anu ndikusintha zotsatsa zanu potengera deta yeniyeni.
Chifukwa chiyani kuyezetsa kwa A/B ndikofunikira pakutsatsa
Mayeso a A/B ndi njira yabwino kwambiri yoyezera kukhudzidwa, zomwe zachitika, komanso momwe tsamba lawebusayiti limagwirira ntchito-makamaka pakutsats
Kupititsa patsogolo luso la ogwiritsa ntchito
Kuyesa kwa A/B ndikofunikira kuti muwonjezere luso la ogwiritsa ntchito. Poyesa mitundu yosiyanasiyana yatsamba kapena pulogalamu, mutha kudziwa mtundu womwe omvera anu amakonda. Kupititsa patsogolo mapangidwe a webusayiti ndi magwiridwe antchito kudzera pakuyesa kwa A/B kumathandizira kuti tsamba lanu likhale losavuta kugwiritsa ntchito komanso losangalatsa.
Kusankha zomwe zili m’magulu osiyanasiyana omvera zimatsimikizira kuti mlendo aliyense amapeza zochitika zomwe zikugwirizana ndi zosowa ndi zomwe amakonda.
Kuchulukitsa Ma Conversion Rates
Cholinga chachikulu cha kuyesa kwa A/B ndikuwoukhathamiritsa masamba otsikira, mitu yankhani, mabatani oyitanitsa kuchitapo kanthu, ndi zinthu zina, mutha kukulitsa kuchuluka kwa alendo omwe amachita zomwe mukufuna, monga kulembetsa kalata kapena kugula.
Kafukufuku wambiri akuwonetsa mayeso opambana a A/B pomwe kusintha Chitsogozo cha Mayeso kwakung’ono kudapangitsa kuti pakhale kusintha kwakukulu pamasinthidwe. Mwachitsanzo, kusintha mtundu wa batani kapena mawu a mutu wankhani kungakhudze kwambiri khalidwe la wogwiritsa ntchito.
Kuchepetsa Bounce Mitengo
Kudumpha kwakukulu kukuwonetsa kuti alendo akuchoka patsamba lanu Kupititsa patsogolo Luso Lanu Loyimba Mozizira: Kumvetsera Mwachangu Pogulitsa mwachangu osalumikizana nawo. Kuyesa kwa A/B kumatha kuthandizira kuzindikira ndi kukonza zovuta zomwe zimapangitsa kuti pakhale chiwopsezo chachikulu. Poyesa masanjidwe osiyanasiyana, nthawi zolemetsa, ndi momwe amayendera, mutha kudziwa zomwe zimapangitsa ogwiritsa ntchito kukhala otanganidwa ndikuwalimbikitsa kuti azikhala nthawi yayitali patsamba lanu.
Zitsanzo za mayankho ogwira mtima kudzera mu kuyesa kwa A/B ndi monga kuphweka mindandanda yazakudya, kupititsa patsogolo liwiro la masamba, ndikupangitsa kuti zomwe zili mumsewu zizipezeka mosavuta komanso zofunikira.
Momwe Mayeso a A/B Amagwirira Ntchito
Kuyezetsa kwa A/B kumatsatira njira yosavuta yokuthandizani nambala za cn kudziwa zomwe zikuyenda bwino pakutsatsa kwanu. Mwa kukhazikitsa mosamala ndikuyesa mayesowa, mutha kupanga zisankho zoyendetsedwa ndi data zomwe zimawongolera zotsatira zanu.
- Dziwani Cholinga Chanu : Choyamba, sankhani Chitsogozo cha Mayeso zomwe mukufuna kukwaniritsa. Izi zitha kukhala kupangitsa anthu ambiri kudina batani, kulembetsa kalata yamakalata, kapena kugula chinthu. Kukhala ndi cholinga chomveka bwino kumakuthandizani kudziwa zoyenera kuyeza.
- Pangani Zosintha :