demand consistent and personalized experiences, it’s essential to have a single, unified view of each customer that draws from all your data sources. Naturally, for a sports franchise with even more data sources, this is even more of a hurdle, and even more valuable.
The rangers turned to marketing
cloud intelligence to unify all their data. This gave them flexibility to process mlb’s centralized data warehouse and their own social, advertising, and thailand phone number list in person data. Automating data prep freed. Up their marketing team to focus more on strategic and. Executional pursuits like long-term. Strategy and improving customer journeys.
Screenshot of. Salesforce marketing cloud intelligence. Showing social media and other. Key data streams.
source: marketing cloud intelligence
unifying their data also allowed them to use ai to generate actionable, data-driven insights on their fanbase.
“the single view of the fan is important for us because we want to zoom down to granular level,” said jake radelet, crm & analytics manager for the ao lists rangers. “it helps us understand what drives individuals to come to the ballpark and improve your sales performance engage with our brand.