Especially in the last four years, the global marketing automation market continues to expand. According to data from the “Global Marketing Automation Market Report 2022”, the expectation is a growth rate of 14.2%, corresponding to US$ 5.84 billion, this year. Experts involved in the topic estimate that by 2026, the global marketing automation market will reach US$ 9.36 billion.
After rapid growth
Currently, around 56% of companies worldwide chile phone number material are using technology in their communications, according to a study conducted by the consultancy Emailmonday. In the universe of B2B brands, 40% of companies plan to adopt marketing automation.
According to Marcelo Caruana
Marketing Manager at E-goi – a marketing automation platform -, the growth and intensification of this use is a reflection of the benefits that companies obtain by automating 7 surprises you’ll get when you launch a blog communication with their current and potential customers. “Automation can save marketers a lot of time, by following leads through the sales funnel to conversion. Automation, combined with data analysis, also allows you to obtain complete insights about customers, to send the right offer at the right time and nurture your consumers,” he explains.
According to the Head of Marketing
Automation can be applied to various channels egypt data of communication between the brand and the customer. “ Email marketing is the most common channel in marketing automation, but other tools such as webpush, SMS and social networks can be part of this flow. It is also possible to integrate the automation platform with other software, to offer an even more complete experience, such as a Customer Relationship Management (CRM) and a Customer Data Platform (CDP),” he concludes.