If you are a local business, it is also important to fill out your GMB data completely and accurately, as it can affect Google’s Surface results for voice assistance like, “Hey Google, find me a pizza place near me that is open right now.”
Should my clients use a service like Yext? Do they work? Is it worth it?
Automated listing management can be a huge ivory coast number data help, but there are some real pain points, especially with Yext. These include the pricing (very expensive) and the fact that Yext charges users to submit their data to many directories that see little, if any, human use. Most importantly, local business owners need to understand that Yext is essentially putting a paid layer of good data on top of bad data – sweeping the mess under the rug, you could say. Once you stop paying Yex, they pull up the rug and you’re all back to square one. In contrast, services like Moz Local (automatic citation management) and Whitespark (manual citation management) fix your bad data at the source, rather than putting a temporary paid ,
How can I best target the specific towns and cities that
If you market a service area business (like a plumber), create a great website landing page with user-centric, helpful, unique content for each of your major service cities. Also very interesting for service area businesses is the fact that Google just changed its handling of setting the service radius in your Google My Business dashboard so that it displays your actual service area instead of your physical address. If you market a brick-and-mortar business that customers come to from other areas, it’s usually not helpful to create content saying “People come to us from X!” Instead, build relationships with neighboring communities in the real world, show them on your social reach, and, if they’re truly interested, show them on your website. Both service area businesses and brick-and-mortar models may need to invest in PPC to increase visibility in all the desired locations.
How often should I change page titles and meta descriptions to help with local SEO?
While it’s good to experiment, don’t change your major tags just for the sake of being busy. Instead, if some social trend changes the way people talk about something you offer, consider editing your titles and descriptions. For example, an auto job data dealership might realize that its customers have started searching for “EVs” more than electric vehicles because society has become comfortable enough with these products to refer to them in shorthand. If keyword research and trend analysis indicate such a shift, it might be time to re-optimize elements of your website. Changing any part of your optimization will help you rank better if it reflects how customers are searching.
Read more about title tags and meta:
What is a title tag? – SEO Learning Center
7 ‹ Title Tag › Hacks to Increase Rankings + Traffic – Whiteboard Friday
What is a meta description? – SEO Learning Center
Should you serve clients within the same location, because there can only be one #1?
If your keywords have no local intent, it 15 questions to discuss before hiring a content writer may certainly be unethical to take on two clients competing for the same term nationally. But it’s a great question, because it provides an opportunity to absorb the fact that for any keyword for which Google considers local intent, there is no longer just one #1. For these search terms, local and many organic results are personalized to the searcher’s location.