Below are some related terms that Terms You Need readers need to master to better understand when learning about Brand Marketing.
Brand Awareness
Brand Awareness is the first stage in the purchasing process and is also an important criterion to measure the strength of a brand. A brand with a higher level of awareness is more famous and has more opportunities to be chosen by customers.
Brand awareness can be divided into three main levels: Top of Mind, Spontaneous, and Prompt.The more recognizable a brand is, the more likely it is to be chosen by customers.
Brand Equity
Brand equity canada cell phone number list is the value of a brand, determined by customers’ perceptions and experiences with the brand. The stronger the brand equity, the more opportunities a business has to sell and create connections with product users.
The most important thing to ensure Terms You Need building strong brand equity is to establish a strong bond between the brand and the consumer. Brand Equity is the value of a brand determined based on customer perception.
Brand Identity
Brand Identity includes all forms of designed images, such as Logos, Icons, or Typography that carry the “color” of the brand. Basically, Brand Identity is the identity of the brand, it can be anything. That is repeate to create a specific image of the business in the subconscious of users.
Through this brand identity, customers can easily distinguish your brand from other brands. Not only that, the consistency factor when designing. A brand identity is also one of the leading factors that help customers remember your brand.
Brand Personality
Brand personality top 5 best online resume and cv builders 2024 is the personality traits that a business wants to express to its users and customers. For example, friendliness, cheerfulness, formality or politeness.
Any brand should have its own personality. Especially when these personality traits play an important role in communication campaigns and create customer love. For example, Vietnam Airlines has received a lot of love from customers. When bringing a sense of joy, courtesy and enthusiasm on every flight.
Brand Audit
Brand Audit is a process of checking the brand’s position in the market compared to competitors. At the same time, it also evaluates the india data overall effectiveness of the marketing and business strategy. Basically, through SWOT analysis, businesses will grasp the current situation and plan to improve their position in the market.
When conducting a brand audit, we first need to look at the current state within the organization. Then analyze the strengths and weaknesses of the system and strategy. A brand audit will reveal customers’ perceptions of the business. As well as provide an overview of the brand’s performance in the market.