B2B channels to reach customers
Customer acquisition channels are the different means and methods that a company uses to communicate with its potential customers. In […]
Email Marketing
Email Marketing
Email Marketing
S in ESG – Corporate Social Responsibility
The social dimension of ESG is crucial because it directly affects people. Social Responsibility links the spheres of business and
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what are they and what benefits can they bring?
The European Union has introduced regulations to include non-financial factors in company reports. The CSR Directive extends ESG reporting obligations
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The Sustainable Development Goals in business strategy
Implementing a sustainability strategy has many advantages for a company, but the most important is to remain competitive in the
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Marketing strategy, or how to increase business opportunities
In today’s business world, many people ask the question “How to increase the number of business opportunities?” . Capturing potential customers is
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E in ESG – Adaptation of companies to climate change
Today, many companies are increasingly faced with ESG reporting obligations. As the global community becomes more aware of the effects
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G in ESG – corporate governance and sustainability
ESG stands for environmental factors, corporate social responsibility and corporate governance, which aims to ensure that a company is managed
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This is how Apple has completely ruined email marketing metrics
The race that all the big tech companies have launched is that of privacy. All companies want to promise their
Email Marketing
10 mistakes companies make when doing email marketing
More and more companies are launching email marketing campaigns to communicate with or attract customers, but many believe that having
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5 email marketing mistakes that burn out consumers and end up scaring them away
Email marketing has gone through a few phases in terms of perception over the past few years. The rise of
Email Marketing
The master key to boosting email marketing openings is humor, but brands don’t use it
Could humor be the key to better email marketing results? In general, consumers are quite receptive to humor when it
Email Marketing
Global marketing automation market is expected to grow by 14.2% in 2022
Especially in the last four years, the global marketing automation market continues to expand. According to data from the “Global