A famous and prestigious brand will easily attract a large number of domestic and international customers. Therefore, in the complex stories with content context of competition in today’s market, more than ever, the brand plays an important role in the development of the business. This article will outline some secrets of storytelling with content to position the brand in the minds of customers.
The story must be built on brand personality
The purpose of telling a brand story is not to sell, nor is it to advertise. Stories that position the brand in the mind of the customer should be told with the brand’s personality. Of course, boring stories will not attract and retain readers, while stories full of personality can attract attention and make a good impression on customers.
The brand story color needs to be inspired by the business itself where there is a presence of people participating, creating, connecting and developing the brand for growth and success.
Simplicity creates true value
Storytelling with content to position your brand in the minds of your customers does not mean that you will write in a way that afghanistan cell phone number list completely describes the origin of your company. In your article, you need to address the following 3 criteria: The introduction will mention the problem and explain the problem you set out to solve; The body will present the solution, describing how you solved those problems; The conclusion will talk about success, be happy about the success you have achieved.
A simple story will create more credibility in the mind of the customer than a complicated and lengthy story.
The story needs to explain the business’s mission
The ultimate goal of any business is to make a profit. Your brand needs to define what the mission of the business is and why the brand exists. That is also the answer to the question of what value the brand will bring to customers and to society. Tell a story about your product, the reason your company was found. That helps build trust with customers more because customers know your company’s goals.
An example of telling a brand positioning story that everyone knows is the TH True Milk enterprise. The TH True Milk brand entered Vietnam at a time when many milk companies already had a name and a position. TH True Milk, with its clean milk story, has created trust with customers, even helping to position the brand in the minds of customers.
The story must connect with the customer
The goal of storytelling create fomo by offering time-bound promotions through content is to position. Your brand in the minds of your customers, or to create a connection with your customers. Telling your story is also a way to talk to your customers to show that your brand connects with customers, understands customers. Customers can also become a part of your brand story if you know how to integrate it properly. When your story connects with your target customers, you will easily gain their trust.
The story must become part of the customer’s reason to buy
When customers buy a product, they are not only buying the product. From your business, they are also buying your brand story. Customers always want to be able to buy a part of the meaning of your brand story. The product itself, the items that customers buy.
Above are some ways to tell stories with content to position the brand in the minds of customers. Hopefully, with these shares japan data from HOSTVN , businesses can attract and impress customers and bring them the best experiences. You can read more in the article: Communicate your business brand with a story.