Are you very confused? It’s normal. Confusing the profession of those who write on the web to promote a product, a service or an online brand is the order of the day.
After reading this article, you will have a clearer idea, especially regarding the specific role of the web content editor , more simply known as web editor , or web publisher.
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In the photo above, a no longer young web content editor at the dawn of her writing career.
From blogger to web content editor: who are the web writers?
Most writing enthusiasts today decide to give vent to their passion on the web.
The Internet is effectively a universe unto itself.
Online communication is constantly expanding and the amount of content that can be found online is practically infinite. Images, videos and especially texts.
This happens because technically anyone can write on the web . Access to a keyboard is now something national-popular, especially to the delight of Bill Gates who wanted a PC on every desk (today a smartphone is enough).
Therefore, in a few years, various professional figures have emerged in the field of web writing . They may all seem the same at first glance (a human figure placed in front of the PC for hours and hours) but they are distinguished by characteristics and skills.
For example, there is a substantial difference phone number database between a web content editor and a web writer, a writer for the web.
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Difference between web content editor and web writer
The web writer deals with introducing the new homeowner list from gemstone data writing content for the web . Generally articles written respecting the main SEO techniques and optimized for Google searches.
The figure of the web content editor is different. He is not just a writer, he does not only write the contents but also designs them, manages them and organizes them .
From the search for information to the consolidation of a real communication strategy, up to the drafting of the actual contents and their publication and programming on CMS or social networks.
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Blogger vs Web Content Editor
Let’s take bloggers for example. They deal almost exclusively with writing and managing the content of a blog. They can also write for other company or professional blogs , usually in the form of collaboration or guest posting (find out what a Guest Post is in this article ).
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Copywriter vs Web Content Editor
And then there is the copywriter, the so-called “word artist”.
Today it is mistakenly associated with the most varied professional figures on the web, in particular the content creator , the web writer , the web content editor and the social media manager .
Very often companies and firms decide to hire a copywriter to assign this figure a whole series of tasks that revolve around the management of the company’s online and offline communications .
You may have come across job ads asking for a copywriter to write articles. In reality, writing articles is not the copywriter’s job. A copywriter writes texts intended primarily for advertising . He or she works primarily in traditional media, such as print, television, and radio.
The copywriter deals with advertising campaigns, copy for billboards, commercials. And also with content marketing. If you are interested, I wrote a post with all the books that a copywriter should read to do his job well.
But if there is a copywriter who comes closest to the web content editor, it is the SEO copywriter . This web professional, born recently with the emergence of Google, has Search Engine Optimization skills . He deals with writing persuasive and optimized texts for the web.
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What exactly does the Web Content Editor do?
The web content editor deals professionally ws database with the content that populates a website and knows how to communicate the company’s values and objectives to its specific target. The web content editor designs creative and search-optimized texts to improve and strengthen the brand’s positioning.
The web editor is probably one of the most complete and skilled figures in the great universe of web writing.
Never tell a web content editor that he or she is only good at writing articles.
The web content editor does more than just write.
This digital marketing professional studies companies, their vision and their mission . Analyzes the positioning of competitors, identifies and defines the target audience. Develops strategic editorial plans.
He knows how to write content suitable for every communication channel: from newsletters to social networks.