The president’s recent phrase has shaken up the entire domestic e-commerce. For those who have forgotten, here it is, from the address to the Federal Assembly:
One of the projects
could be the creation of large Russian private companies in the field of e-commerce, so that Russian goods are supplied via the Internet to all countries of the world. We have something to supply.”
As usual, there were no specifics. Either it was about b2c, or b2b; about an agency greece phone number data supporting exports, or about the
creation of another Russian eBay “from above.” The comments rushed to make guesses – after all, the news is generally good. Perhaps, all Russian e-commerce selling domestic products will receive benefits and privileges?
Let’s fantasize together on the topic of “what could Russia sell for export via the Internet?”
What will be the format
To begin with, what is specific in the whole phrase: “large private online retailers selling Russian-made goods via the Internet.” That is, in fact, we are talking about aggregator stores. By what principle will the products be selected? Most likely, we are not talking about a catalog with free access to the shelves, because in this case it will be impossible to control the offer itself – and we are talking about a national project.
The most likely option is a catalog of specially selected Russian products, which are of potential interest to foreign buyers. That is, b2b, because it is doubtful that a catalog of b2c products will be in mass demand – other models of cooperation are in effect there.
Bout the brand and brands
There is such a concept – a national brand. Everyone knows that if a product is made in Italy, it means it is elegant and fashionable. If it is made in Germany, it is high-quality and reliable. And so on. This phenomenon, when a country becomes a brand, is almost a fundamental condition for the successful export of consumer goods.
An attempt to do something similar has already been made, if you remember, there was (but stopped in development) the Made in Russia project, a catalog of Russian brands with export potential. The project was intended to pageskip to contenteurasian create a typical “umbrella brand” at the national level, or, to put it simply, to make foreign consumers perceive any product with the “Made in Russia” label positively.
The same tools are at work here: not all manufacturers kuwait data are added to the catalog without exception, but only those that can confirm their success in the foreign market. And then they are promoted as a whole brand, presenting the country on the world market.