Technology has transformed the way we consume and interact. In just a few minutes, we can make purchases, browse through a variety of content and complete tasks quickly. While this speed optimizes our routine, it also generates an expectation of instant results, creating what we now call the “economy of impatience” – demonstrating consumer trends that, if not properly managed by companies, can compromise the reputation and sustainability of their businesses.
According to data released in Accenture’
s Life Trends 2025 report, 55% of people prefer overseas data quick fixes to traditional methods to achieve their financial and health goals. Much of this result reflects the value of technology in the customer experience, through effective solutions that improve their experience.
On the corporate side, there are also enormous advantages to these investments in terms of reducing operating costs, automating the customer journey and eliminating the need for human intervention in this chain; along with greater market prominence, considering that companies concerned with meeting their customers’ demands quickly tend to gain preference in the market and stand out from their competitors.
However it is not enough to simply adopt
“famous” market resource without knowing how to because it works well for beginners and intelligently incorporate it into internal processes. Many businesses implement automation Economy of impatience without an adequate strategy, resulting in mechanical and ineffective interactions. This can overload teams and hinder decision-making, since standardized responses do not always solve real problems, in addition to forcing consumers to make choices without in-depth analysis.
Even with highly robust resources
The big difference that will make a company make the best possible use of this solution in its processes will be the care taken to reconcile technology with humanization in customer service. After all, widespread automation disregards the individual needs of each user, hindering the analysis of these requirements, the satisfaction of its target audience and an inevitable worsening of its reputation in the sector.
Among the solutions available on the market to hindi directory contribute to this mindset, RCS is one of the most prominent. This messaging system developed by Google includes a rich set of multimedia resources capable of increasing user engagement in the messages sent, such as interactive buttons, gifs, videos, image carousels and even a brand authenticity seal as a way of ensuring trust in communication.
Its opening rate, according to data from Pontaltech
a technology company specializing in omnichannel communication, is around 98%, allowing users to take direct actions such as scheduling, purchases and queries without leaving the app in question, which facilitates and optimizes their journey with the company.
In addition to streamlining the purchasing experience, companies can reduce their support and service costs by around 30%, which is extremely advantageous for sectors that demand a lot of this, such as banking institutions and insurance companies.
Furthermore RCS has a low-code interface
That simplifies implementation, making automations accessible without requiring highly specialized teams, reducing deployment time and increasing the effectiveness of solutions.
Despite the growing urgency for. Quick and assertive responses.Iit is necessary to balance automation with personalized service. Which goes beyond generic. Responses and meets the individual needs of each consumer.
To achieve this, it is recommended to identify the sectors Economy of impatience. That most require this transformation, integrate technology into internal processes and train teams. To use these tools without losing the human touch. In addition, monitoring key indicators, such as average response time, interaction rate and NPS, will help ensure more efficient and satisfactory service. Companies that can combine speed and personalization will be better positioned to stand out in the market.