In addition, I explored how to leverage GS1 Web Vocabulary to build custom ontologies , using the example of an eyewear ontology for EssilorLuxottica Group eyewear products.
Finally, I’ll explain how we used the GS1 chile number data extension of Schema.org as the basis for coming up with SEOntology, a novel approach to search engine optimization .
This was an early implementation of GS1 Digital Link for Oakley in conjunction with the EssilorLuxottica SEO team.
Likewise, Dom Guinard of
Digimarc and Sven Bockelmann of Benelog provided inspiring real-world examples for GS1 Digital Link and EPICIS 2.0 (Service Standard) . Below is a 2D barcode with Digital Link from Puma that provides an engaging digital experience at the point of sale.
Google’s Commitment to GS1 Digital Link:
Overcoming the Complexity of E-Commerce
During his presentation, Matthias Wiseman from Google provided valuable insights into the company’s work with GS1 and its commitment tips to improve the quality of your article content to make it less boring to standardized product data . He spoke about the ongoing challenges Google faces in getting accurate and detailed product information directly to them. Wiseman highlighted the importance of GS1 Digital Link as a solution to this challenge.
Now, a single barcode can serve as
A a gateway to a wealth of product information, providing a direct link to the product’s online counterpart. This innovation fits perfectly with Google’s mission to perfect its global shopping graph , ensuring consumers can easily discover the most relevant and detailed product information.
Enables online merchants to showcase inventory changes
Google’s recently launched support
A for structured data for product variations also addresses some of these challenges, enabling merchants to display a wider range of options china data and ultimately enhance the shopping experience. This move reflects Google’s broader strategy to use structured data to make sense of the vast amount of product information online.
Previously, Google could only see one
A “face” of a product from structured data, even if it had multiple versions. With ProductGroup and its supporting attributes, we can tell Google how products vary (size, color, etc.) and group them under a single parent (or canonical) product. This helps Google understand the product and show specific options relevant to each search.Electronic Product Code Information
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Understanding the complexities of product certification Electronic Product Code Information
Beyond product variants, understanding complex details and certifications, such as organic or vegan status, remains equally important to Google. Matthias also described the recently introduced support for the schema.org/Certification class, originally derived from the GS1 Web Vocabulary, as meeting this need. This markup enables Google and other entities to grasp key product certifications , adding another layer of detail that can significantly influence consumer decisions.