Do you want to increase your company’s sales in the digital world? Then email marketing can be a great ally. Despite being considered outdated by some, this resource continues to be one of the best customer engagement channels on the internet. Mainly because it offers high volume without a major financial investment.
Try counting how many people you know who don’t have at least one email address. Very few, right? According to research conducted by The Radicati Group, by 2020, three billion people worldwide will have at least one email account.
Marketing research firm MarketingSherpa revealed that 72% of consumers prefer this form of contact.
But before you go out there sending telegram number list uncontrolled emails and risking appearing spammy , you need to pay attention to some essential technical factors to ensure your strategy is successful.
What are the types of email marketing?
To begin, you need to understand the different types of email marketing and how to use each one for each purpose. Using this tool correctly is the first step toward closing the sale later.
– Promotional email
As its name suggests, this email aims to promote an offer . It can be used to promote products and services or to announce the download of educational materials, such as ebooks and whitepapers . In this format, the text is often accompanied by many images . You must be careful not to make the material too visually overwhelming.
– Newsletter
Its purpose is to share content that your company publishes on blogs and social media. It has a more informative nature , with longer define the budget text and links to the website. It’s important that your brand is clearly visible in these materials. An alternative is to include a header with the organization’s logo .
– Transactional emails
These are emails sent “at the client’s request,” such as a request for a new password after registration. These are usually more direct and shorter , because this type of communication doesn’t use up your professional email’s daily sending limits. An important tip is to use dedicated tools like SendGrid or Postmark .
– Welcome
One way to build customer loyalty is to send a welcome email when they begin using one of your company’s products or services. In this case, for this email marketing strategy to be successful, it’s essential to create a personalized text. Typically sent by the CEO or marketing manager, this message should include a personal introduction and a summary of the company’s performance. Don’t forget to include all possible contact methods (websites, Facebook, Instagram, LinkedIn, etc.).
How to create a successful communication strategy
Now that you know the different egypt data email marketing models, we’ll introduce you to some techniques to make your strategy successful.
1. Have a professional website and email
A digital presence is important because it builds credibility , recognition, and helps you sell more. When we want to learn more about a brand, we visit its website or access its social media. A professional email address indicates that your company is committed to communication. Instead of using the provider’s name (Gmail, Hotmail, Yahoo), you can opt for a custom domain. HostGator’s Web Hosting plans offer unlimited professional email accounts.