Tiktok currently has more than billion users in Japan, Taiwan, . It attracts the audience’s attention with concise videos and has become the favorite social m ia for children and teenagers. The most powerful thing about Tiktok is the “viral” #hashtag imitation challenge. Many people will make weird and novel actions on the platform, making interesting videos and causing others to imitate.
Companies can also create explosive
videos to spread their ads around the world. McDonald’s in Malaysia, for example, has tri to create the #bigmactiktok challenge, adding bonuses and coupons as a draw, which has brought considerable user engagement.
In addition, there are nearly 00 million active users around the world using Pinterest. Although the popularity of this social m ia is not high in Hong Kong, according to Smart Insight analysis, at least % of marketers around the world have already plann it into their marketing strategies, because it has become the favorite social m ia for female consumers (currently limit to the Unit States) with its elegant and beautiful pictures and short text boxes.
The key point is that 8 % of users have
made purchases on Pinterest, and 0% of users said they would use Pinterest to decide what to buy and complete their shopping. This shows that the platform has huge potential!
As can be seen from the above, both have their advantages. Although they are not yet popular in the Hong Kong market, when users begin to get tir of these core student database social m ia platforms such as Facebook and Instagram, companies can understand the operating proc ures of other social m ia as early as possible and be prepar for users to suddenly change their social habits.
Market : Analyze big data to lay
the foundation for future market strategies
According to a 0 research report by management choose a platform that offers consulting firm McKinsey, companies that are proficient in data analysis have times more chances of finding new customers than competitors that do not use data analysis! This shows how important it is for powder data companies to have data analysis capabilities to increase business.