According to research, we receive 90% of our content from the screen. From the TV screen, computer or smartphone. But surely many of you have noticed that one screen is no longer enough for us – we want to constantly be up to date with the latest events and news, and we will not settle for less 🙂
Almost 50% of users use tablets or smartphones to solve additional problems while watching TV. The emarketer company cited statistics. According to which 15% of all online. Purchases are made from mobile devices. And according to the most. Modest forecasts, this figure will grow by 5-10% per year.
1 Growth in mobile traffic indicators
If a user visits your website’s landing page from a mobile phone, in most cases this means that they are ready to buy a product or service right now. Doubt it? There are at least 3 signs that the transition to a specific page of your website will end in a purchase:
The process of adapting Internet resources for a mobile version began not so long ago, and finding an online store whose pages are displayed adequately on smartphones is almost happiness. Therefore, if a user has come to your site and is france telegram data interested in a specific product, this is your potential client and your task is to help him make a purchase. You can also check the buyer’s intentions using analytics – analyze the bounce rate, how much time the user spends on the product page. If more than 4 seconds, then you are not mistaken, and the person is really thinking about buying. If the purchase in this case did not take place, think about what can be improved or changed on this page.
Responsive website design
Often, purchases via smartphone. Are made on the go – while waiting for transport or on the way home, therefore. When visiting a product or service page, the user intends to perform a specific action, namely a purchase. Google statistics confirm the relevance of mobile queries – thus, in 90% of cases, 9 out of 10 queries end in a purchase .
- The versatility of mobile devices allows users to view content or make transactions from anywhere in the world where there is Internet. But as we know, connection speed does not always meet our expectations, so if the user is on your site, then the stars are on your side and the incorrect design of the landing page can prevent the purchase.
Have you already adapted your website for the mobile version? If not, read our selection of tips on improving the display of a product page on mobile devices!
The product page should be user-friendly and contain comprehensive information about the product you offer.
So, 10 STEPS to improve your product page for mobile users:
1 Display quality
Try visiting the site from different devices and see how it is displayed on each of them. The less vertical and horizontal scrolling, the more gambler data visitors will be interested in your online store.
2 Use analytics tools
See what visitors like and what they don’t like, where the bounce rate is highest, and eliminate the cause. This way you can retain potential customers and increase conversion.
3 Product name
The product name should be clear and with internet cloud computing correspond to the declared product. It is worth paying attention to its convenient placement.
A succinct example was offered by the Lowes website :
4 Product characteristics and presentation of information
The texts for the product. Card should be clear, interesting. And concise, contain all the necessary information. About the product – description, price and. Technical specifications. Do not overdo it with the. Font size – it should be easy. To read and visually match other components of the page. Here it should be clarified that. Many site owners, in pursuit of traffic, overload the product page with keywords. Adapting to search engines. But the point is that search engines focus on the convenience. Of visitors – if you interest potential buyers, the search. Engine will raise you in the search results.