What is the first thing you notice when you visit a website? I think many will agree that it is the “About Us” page . And this is a logical decision. It is this page that forms our first impression of the website and the company as a whole.
In fact, creating an “About Us” page correctly is an art in itself. It should easily tell visitors about you through content. In this article, we will talk about how to create a “correct” “About Us” page, and consider the most interesting and successful examples of page design.
Company Values and Mission
Surely you have corporate values and a mission. So tell the world about them! Such things will have a positive impact on the company’s image. Think for yourself: will your trust in a company that does not just chase profits, but pays attention to the corporate aspects of doing business, increase?
An example of the “About Us” page on the website Artjoker:
Storytelling
Do you have an interesting story about the india telegram data creation of your brand or product? Place it on the About Us page. Good stories will “revive” the brand. In addition, such content is ideal for viral marketing. Every company has something to tell about itself. True, creating descriptive and emotional text for the About Us page will still require more effort than writing an essay as part of the school curriculum, but the effort will quickly pay off.
Example of a company websiteYellow Leaf Hammocks, which describes the history of the creation of a company that produces hammocks. The text is presented in a light, poetic style.
Emphasize your individuality
Don’t try to imitate or copy other people’s ideas. Be original, show who you really are. Use funny illustrations and witty titles.
An example of such a page:
Chronological chain of company development
What if you don’t have an interesting story about the company’s creation process? Describe the events that happened to the company, starting from the day of its foundation. How the staff changed, what significant events took place, what you remember gambler data about this or that month/year. Believe me, people are interested in such details.
An example of a website showing events that have happened to the company and its employees, from the first day of work until today:
Play with gamification
The “About Us” page is a mirror of your company and its activities. And the style of this page will directly depend on what you do. If you are a developer of gaming applications, then you can safely design the “About You” page in a gaming style, replacing photos of employees with cartoon characters.
Example. On the websiteMoleculeYou can look and get inspired by similar styles:
Create a “human” page
Many people mistakenly think that a formally you can also cash out with written “About Us” page inspires more trust. But this is not true. Most users trust real human beings, not soulless robots. Trying to express yourself formally, you risk remaining “invisible” to visitors. When you create texts, do not overuse professional jargon. The main rule: it should be humane and friendly.
Remember that no matter what style the page is designed in, sincerity and openness will become your main trump cards. Visitors always feel “spiritual” content. And believe me, you will not go unnoticed.