Why is this necessary?
Google always thinks about all its users. Therefore, the mobile-friendly requirement is not an attempt to extort money, but rather a way to force site owners to keep up with the times and even think about the future.
In the era of fierce competition, you need to be ahead of the game. What’s happening now? People increasingly communicate, get information, and make purchases using their gadgets. They are attracted by simplicity and convenience, so meet your current and potential customers halfway — give them a mobile-friendly resource.
2 Improving search engine rankings
By following the algorithm, you can canada telegram data expect improved performance. Search bots index an adaptive site faster, which will have a better effect on promotion. Thus, there will be no pages with duplicate content, and the entire link mass will be concentrated in one place.
Let’s get down to the basics.Adaptive website layoutis needed for adequate display of pages that will be correct on screens of gadgets of all sizes. Modern developers prefer to be guided by the principle of “Mobile first”, which was reflected in transforming layouts (often with one column and 2-3 main functional buttons) with flexible images.
1 Advantages
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- Less time and effort (material) to create.
- Ease of use (easy navigation, specific information).
- Fast page loading and indexing – it will take less time to get to the top.
2 Disadvantages
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- Not for large-scale resources (many services/products).
- Adapting a website to the screen resolution of a smartphone or tablet will require a lot of time and the involvement of specialists.
- Price.
How we did it:
Mobile version of the site
Mobile version (mobile applicationor a mobile version of a site on a separate domain) is developed taking into account the platform and for interaction with gadgets (smartphones, tablets). Today it is used less often due to competition from adaptive layout, but it can be the only option for authoritative resources with established positions.
1 Advantages
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- Attracting mobile traffic and influencing search engine rankings.
- Depending on the CMS, it may be enough to simply install an additional plugin.
- Two autonomous resources with one address, each of which can have its own promotion strategy.
2 Disadvantages
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- Wasting time and money on mobile version layout.
- Limited functionality, extensions of which require going to the main site.
- Any mistake will affect your ranking in search results.
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How we did it:
Creating a mobile website template on the main subdomain
Another option for adapting to mobile devices is to create a version of the site on a subdomain. This is the best option for large online stores, catalogs with a branched system, and social networks.
1 Advantages
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- The ability to adapt a large gambler data amount of information to one device.
- Working with two content strategies.
- Availability of a plugin for your engine.
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2 Disadvantages
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- Two addresses with the same content – you will have to deal with duplicate content in order to avoid being electronic product code information banned by search engines.
- Lack of plugins for the required CMS.
- Limited functionality, tailored to only the most necessary.
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How we did it:
Resume
If your site has crossed the. Threshold of 3-5 or more years, then it is worth thinking. About creating a new platform. With adaptive layout or creating a mobile. Version. Practice shows that remaking an. Outdated resource is much more time-consuming and expensive than.immediately starting to develop a cms that is relevant. To trends. On the other hand, sooner or. Later you will have to do this – the risk of losing your audience and ranking in search engines is too high.