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How much do you spend on

We are talking about state fees for registering a name, a trade name. By the way, a week ago we receiv a response from Rospatent that our trademark was approv for registration we just ne to pay the last fee. You start with 400 thousand, and  the project’s life support?

Now the team costs are about 150 thousand per month

Promotion costs up to 20 thousand. I cover them from the profit that the studio’s client projects bring. If we have 350 users per month, then we will be able to break even. There is nothing complicat here simple math. I know that for big guys in stuffy offices and suits all these numbers look funny and frivolous. But we don’t sit in stuffy offices, we walk the streets, ride buses and know what people ne.

Evgeniy Lepyokhin Evgeny Lepyokhin

Founder of the design studio “Studio Lepyokhin” and the service “Okoshki” Which platforms are more effective than others in promoting the service? The best thing so far has been the article in Business Secrets and the placement on Product Radar, where truemoney database we became the #2 product of the week.

 

truemoney database

 

After that, we start receiving offers

To invest and even buy our service. But we are turning them all down, since we are not planning to sell the project or even a share in it. This is not building a new front for personal branding our path. – Why not yours? Everyone wants a bigger share, and we don’t want to give the right to make decisions about the future of the service to just anyone.

That’s not why we start creating our product

How did you come up with the idea of ​​monetizing your brainchild? Were there any other ideas? Our service has no advertising or other monetization methods. Subscription only. We are for an honest approach: here is the product, here is the money. Like in a store. Like in a market. I am a supporter of the idea that you answer to those who pay you. And if an advertiser pays you, you will answer to them; if a client, then to the client. We are for answering tg data to our users, for whom we make the service and who use it every day.

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