Let’s look at the features of the ad management tool known as Twitter Ads.
Ads are creat and target bas on your audience’s interest and search intent and the goals you set in your campaign.
The bidding strategy and format configuration will depend on this.
1. Types of ads
There are three types of ads in Twitter Ads that help you develop your strategy:
Promot Tweets
It’s very similar to a regular Tweet, except the content is shown to people who don’t already follow the advertiser on Twitter and displays the word “promot” in the bottom left corner.
A Promot Tweet can be creat in different formats:
Text ads: These look just like a basic Tweet, with no additional mia components, either single or thread .
Image ads: Include a single photo.
Video ads: These include a single video, which will repeat if it is less than 60 seconds long.
Moment Ads: A curat collection of Tweets that lets you tell a longer story.
Twitter Live Ads: A promot live stream.
Carousel ads: Include up to six horizontally swiping images or videos.
Promot profiles or accounts
This type of ad promotes your brand’s entire Twitter account by showing it to car owner data users who don’t already follow your brand and can help increase your Twitter follower count .
Promot accounts appear in the fes or timelines of potential followers
The ad also appears in Who to Follow suggestions and in search results.
They also display the “Promot” label and include the “Follow” button.
Promotional trends
Trends are a list of topics and hashtags compil in top 5 best online resume and cv builders 2024 real time that users can interact with on a daily basis.
Promot Trends are paid ads that sneak in between viral topics, appearing between important and most talk about topics.
2. Types of campaign objectives
Having a clear objective for your campaign is the surest step to get off to a good start with Twitter Ads.
Each objective has its strategy along the marketing funnel:
Strengthen brand image
Increase followers.
Drive conversions.
Inter alia.
Log in to Twitter and select Ads Manager , where you quick signs can choose your campaign objective.
A series of options will then open with details such as campaign name, payment method and budget.