Pinterest has always been on the sidelines of the social media market. It was never the platform with the most users ( it currently has 442 million monthly active users ), but it is loved by its audience, which is mostly female (60%).
That’s because Pinterest is really different
For many people, while it has a variety of interaction chile phone number list features, it’s not really a social network — it’s more of a visual search engine.
Users use the web to create inspirational frames for their lives. They look up illustration references, save recipes for a special dinner, plan bedroom decor or research bridesmaid dresses.
That’s why Pinterest is also closely related
to consumption, as people make purchasing last-minute discount exit pop-ups plans there. According to Pinterest , 85% of users say that this is where they start new projects and 89% say they use it as inspiration for purchases.
So brands can use Pinterest to post lifestyle pins that reinforce their personality and inspire users. But you can also use Pinterest for sales: pins can lead to a website or e-commerce site, drive
traffic, and lead users to buy their dream products.
Westwing is a good example of a successful job data online brand. The brand itself is already inspiring, with lovely products for the home. On Pinterest, then, Westwing finds its audience, posts product pins and drives them to its e-commerce site.
We’ve quickly outlined the top social media
marketing platforms. Now it’s your turn to study your audience and see which social networks work best. Don’t be afraid to test, evaluate and adjust.
The important thing is to align your strategies with your audience and business goals. Then, social media can deliver effective results in terms of reach, engagement and conversions.
Download our Social Media Marketing
Kit now, with guides for each platform and an editorial