Julieta Skliarevsky
Julieta Skliarevsky
Marketing & Communications Manager at Facturante and freelance PR. Passionate about reading, painting, fashion and communication.
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User Experience is one of the determining factors when it comes to converting potential customers into buyers. Find out how to optimize it in this article. Go ahead!
What is the credibility process and when does it begin?
The credibility of a brand arises from the public’s perception of it; it has to do with the trust generated in each client during the stages of knowledge and contact with the company .
The best way to contribute to this process is to have a good marketing strategy that is coherent between what is said and what is done. Providing value to users drives positioning and, therefore, the construction of reputation that will lead to building credibility.
We normally believe that it is obtained after the user acquires our product or service in the way they expected, however, this is wrong.
Credibility begins to emerge the moment a potential customer app top 3 ways to find twitter influencers roaches us with the intention of getting to know us, regardless of whether a purchase is made or not. It is built on the basis of the user-brand trust relationship.
The online purchasing process
a from the moment the user enters the Website until he or she decides to carry out the tran turkey data saction on it, is complex.
Keep in mind that the customer can always decide to look for substitutes by visiting our competitors’ website: it only takes one click for this to happen. That is why credibility plays such an important role in your business’s marketing strategy.
You’re probably wondering how to improve your company’s credibility and increase conversions . Don’t despair! Below you’ll find 5 fabulous tricks that will help you achieve this:
1. Use a simple and responsive design
Mobile sales have increased exponentially in recent years, which is why visually cleaner stores with Responsive Designs will generate seriousness and Engagement .