Existing subscribers before the GDPR law may have explicitly opted-in, but you should consult with a legal expert if you have any doubts. If there is no evidence that they gave explicit consent, you should consider adding them to your re-subscription campaign.
You have a legitimate interest to communicate with them; there is an option to unsubscribe (you can probably keep them on your mailing list).
Anyone who has automatically opted-in via a pre-checked field or a purchased mailing list must be included in the re-subscription campaign. No communication should be sent to people who have opted-out! ( source )
Tips for designing a GDPR campaign
The way you structure your re-subscription campaign emails is up to you, but we at mbudo offer you some tips to increase your chances of success:
The subject line should immediately show your intention
The CTA should be the focus of the email. Remember that teacher database you need to get affirmative consent from users, so try to incorporate that into your CTA!
Convey the benefits of why they should stick with your email campaigns. What will they get? What can they expect in the future? Consider whether a video or infographic could explain this better than text.
Create an eye-catching, yet simple and clean design
There should be no distractions that take users away from your CTA.
Keep your usual branding and colors , so audiences immediately know who they’re interacting with.
Don’t forget to include links to your privacy a guide to on-page vs off-page seo seo policy and cookie policy.
Includes an unsubscribe option or a way to manage your subscription preferences.
Don’t just stick to email! Integrate your GDPR Email campaigns with social media campaigns, landing pages and banners.
Results of a GDPR campaign
We know what you’re thinking: “Am I going to lose my entire email list by running a re-subscription campaign?” The answer is: probably not. Chances are, you’ll see that you have similar engagement as you do now. People who yeezys shoes are opening and clicking on your emails will likely renew their subscriptions, and those who aren’t engaged will continue to be disengaged. In the end, it’s only to your benefit to spend time, effort, and resources on those who are interested in you. In fact, it can increase your open and click rates and decrease your spam reports.