First, from a manual penalty for unnatural links. In short, Penguin is a Google index filter that applies to all sites, while a manual penalty applies to just one site that Google has deem spammy. These manual penalties may be the result of Google users reporting a site as spam. There’s also speculation that Google may be manually monitoring some industries (such as payday lenders) more than others (such as cupcake bakeries).
If your site analytics show a drop
In ranking or traffic on the day of the update, this could be impacting. Make sure you rule out expect traffic fluctuations due to things like seasonality, and carefully assess whether your keyword optimization or linking methods are consider spam by Google, which would make your site vulnerable to an update like Penguin.
How to recover positions?
Unlike a manual penalty, where you ne to file a reconsideration request with Google, you don’t file a reconsideration request to have a Penguin penalty lift. Taking action to fix the issues often results in a “forgiveness” the next time Googlebot crawls your site.
These steps include:
Removing any unnatural links that you have philippines email list control over, including links that you have creat yourself or that are plac on third-party sites.
Disclaimer for spammy links you can’t control
Proofreading of website content to eliminate over-optimization, ensuring that keywords have been implement in a natural way rather than therefore for those who are inactive in an automat, repetitive or nonsensical way on pages where there is no connection between the topic and the keywords being us
In short, Penguin was creat to fix a major weakness in Google’s system that allow their algorithm to be “fool” by a large number of low-quality links and over-optimiz adb directory keywords. To avoid having your site devalu by Google due to spammy practices, all content publish should reflect natural language, and link acquisition and building methods must be consider “safe.