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Marketing and promotion 

Customer support 

WhatsApp! Business API for microfinance organizations improves customer service as customers can engage with bots or chat with real agents directly on WhatsApp. Customers can be served independently, without rcs data having to physically visit physical branches, to resolve credit issues, file complaints, or even inquire about their credit accounts.

By using WhatsApp messages, microfinance organizations can always inform their clients about new credit products, as impact of visual content of well as any special offers and government programs. WhatsApp automation allows you to create campaigns that inform clients about any available relevant  financial products, thereby increasing engagement and conversion.

6. Self-service portals 

Self-service bots via WhatsApp can help microfinance organizations engage and support borrowers. Customers dating data can use the apps to view their loan balances and multiple transactions or payment history, or receive payment links via WhatsApp messenger, thereby reducing the number of calls or messages to customer service or service centers.

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