I’m surprised that there are still so few sites and blogs that have a version optimized for users accessing from a mobile device. If you have a blog, there are a number of WordPress plugins to create a mobile version for these visitors. All you have to do is install the plugin to make your site more easily accessible from any device.
Mobile online advertising for blogs
There are a number of advantages that most bloggers are not taking advantage of. Why do I recommend installing a plugin for mobile browsers? There are 3 main reasons:
1. Increased pageview traffic: increased usability in site navigation resulting in more pageviews per user and a lower bounce rate. Users do not leave right away because you offer them a “comfortable” space and they spend more time consuming your content.
2. Increased advertising revenue: possibility of including specific mobile advertising that usually gives a 300-400% higher return than “normal” web advertising. The main reason for this increase is the click-through rate (CTR). It is between 1-3%, resulting in a much more attractive CPM for a website or blog.
3. Greater appeal for live advertisers: offering a mobile version gives a live advertiser more options. You increase your commercial offer brazil phone number library so that a media agency or a direct advertiser can use your blog for both web and mobile advertising campaigns.
For years now
People have been saying it is the first clients come to the marketplace year of the mobile. In 2011, more smartphones were sold than laptops. At the moment, there is still relatively little inventory that is prepared for mobile browsing. Even the big publishers have not had a specific version for iPhone or other mobile browsers for a long time. While in Spain we see a (slightly) growing trend in other countries such as the United ba leads States, for years now we have noticed a saturation and falling prices. In Spain we have not yet seen the highest levels (and I honestly think it will take a while to get there) so it is an opportunity for all those who prepare their sites for the moment when demand continues to grow as we have seen in Coguan in recent months.
For those who already have a mobile version of their blog: what has been your experience?
For all those who are interested in monetizing the blog with mobile advertising, I can help you out.
Increased pageview traffic
increased usability in site navigation resulting in more pageviews per user and a lower bounce rate. Users do not leave right away because you offer them a “comfortable” space and they spend more time consuming your content.
Increased advertising revenue: possibility of including specific mobile advertising that usually gives a 300-400% higher return than “normal” web advertising. The main reason for this increase is the click-through rate (CTR). It is between 1-3%, resulting in a much more attractive CPM for a website or blog.
Even the big publishers have not had a specific version for iPhone or other mobile browsers for a long time. While in Spain we see a (slightly) growing trend in other countries such as the United States, for years now we have noticed a saturation and falling prices.
Greater appeal for live advertisers: offering a mobile version gives a live advertiser more options. You increase your commercial offer so that a media agency or a direct advertiser can use your blog for both web and mobile advertising campaigns.