The share of sales was insignificant, so the entrepreneurs did not monitor the situation and did not raise prices during this period. That was our mistake. We sold the products in foreign currency, and we were not too worri that prices in Russia were rising all this time.
Usually, workshops raise
Their prices every autumn by the amount of inflation usually about 10%. We froze Russian prices for three years and consider it charity. When military actions began, it turn out that we had to raise the Russian price by 30% at once and then push off from that point.
Of course, it was a blow for people
Alena Mikheeva, co-founder of the workshop channels and promotion. At that time, Alena barely manag the VK group, devoting all her efforts to the Instagram account*, and in the end she had to start from scratch. Russian stores that us to twitter data process wholesale orders also disappear: they were replac by marketplaces.
Vladimir notes that after the pandemic
People’s purchasing patterns chang. Customers no longer see the point in wasting time and going to the store, communicating with sellers, paying for tips and examples for preparing the 2024 sales with delivery, when they can place an order on the marketplace and pick it up near their home. The creators of the workshop say that they would be happy not to cooperate with marketplaces, but today this is the main sales channel.
The workshop sells toys on Wildberries
OZON and Yandex.Market. The Mikheevs believe that it makes sense for companies with large turnovers to trade on marketplaces. It is more difficult for small productions to survive – they have to set the ” highest possible wholesale price”. Changes in the world have affect the assortment of the Smolensk workshop – it has to be seriously review and tg data chang to suit Russian realities. We were targeting the global market, and when it clos for us, it turn out that the range was not very suitable for Russia.