A new feature has been launched for Google Ads video campaigns: advertisers can now expose their to all video campaign subtypes , including awareness and consideration phases.
This is great news for YouTube advertisers and will also help those who use video through Google Ads on other platforms.
The new feature opens up an opportunity to test and try to get
Marketers will be able to link product feeds to a purchase CTA, even in ads set at the top and middle of the funnel.
Take a look!
Google’s mockup shows how the product feed will appear in videos. You can learn how to include a product feed in your video campaigns here .
Get more conversions by advertising at the top of the funnel
Prior to this update, only Video Action and TrueView Shopping campaigns were targeted directly to purchase (bottom of the funnel), and could be bahamas phone number list linked to Merchant Center feeds.
In these cases, product feeds were a great addition to video campaigns, providing a relevant source of conversion for the ecommerce.
TrueView for Action ads – launched last year – were YouTube’s latest attempt to merge awareness and direct feedback.
What’s changing now is the ability to combine video ads in campaigns that target the middle and top of the funnel with sales-oriented product listings.
Another update in a series of changes for YouTube advertisers
This is yet another in a sequence of relevant updates for video campaigns. Google has moved to retire True View for Action campaigns and replace them with Video Action campaigns since their launch last year. And this June, the company announced that TrueView for Action campaigns would no longer be available starting in early 2022.
True View for Action video campaigns have been a huge success since their launch, making them relevant for any PPC working with video ads while focusing on conversions, especially for lead generation campaigns.
Video campaigns are here to stay, with a larger provide clear error messages inventory and more opportunities to show ads in different placements, such as the YouTube Home Feed, but with the limitation of not being able to opt in without integrating with Google Partners .
Ecommerce advertisers, on the other hand, will still be able to rely on the old TrueView for Shopping to drive online sales.
Use this feature to launch YouTube Branding campaigns
of not only i job data nvesting in direct return campaigns, but also allocating a budget for a branding strategy and building the brand in the long term.
However, it can sometimes be difficult to convince other stakeholders, such as clients or directors, to invest in more than just bottom of the funnel campaigns. This update can be a good way to introduce branding video campaigns to stakeholders who may be reluctant to direct their spending to campaigns that do not focus on direct return.
The fact that these campaigns will not only strengthen your brand, but will also have an option for users to purchase directly frog point for allocating part of your online