WOn top of that, you want your contacts to trust you; if you’re taking advantage of personal data people have shar with you, and they find out, you’ll be in big trouble not only with the law, but also with your customers. Don’t risk losing loyal customers; according to Outbound Engine , “acquiring a new customer can cost five times more than retaining an existing customer.”
Getting start with GDPR for Email campaigns
Under the new rules, you must receive explicit consent from your contacts about your engagement with them.
HubSpot makes it easy to track this consent through detail contact records. Fortunately, a core tenet of inbound marketing is to provide valuable content so that people can voluntarily exchange their personal data for that physician database content (usually through forms or gat content). With GDPR, we just ne to be more specific about how you will store and use their data. This is call the legal basis for processing and the legal basis for communicating ( source ).
Essentially, what this means is that you ne to update your privacy policy and cookie policy to be specific and clear (if you haven’t already). These policies will explain precisely what you or any third party is doing with user data.
Update your contact list
You also ne to update your email lists and subscription types. For what is keyword research starters, this will mean having 2 lists: those who have given GDPR quality consent and those who have not.
Your current emails could be violating GDPR in these common ways:
They don’t have an option to unsubscribe
ere sent to someone who did not request it (opt-out)
They do not advertise a relat service relevant yeezys shoes to the contact ( source ).
GDPR Campaign Setup
For contacts you don’t have GDPR consent for or are unsure about, you should run a pre-email campaign to obtain new permission and be GDPR compliant. This will give your contacts the opportunity to update their consent. If they don’t give you consent, you should remove them from your mailing list ( source ).