Manuela Zadig
Manuela Zadig
Director of AdveiSchool Digital Business School. Full-time entrepreneur and mother.
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Instagram is one of the most interesting social networks for creating advertising campaigns. Don’t believe us? Check out this article and learn step by step how to create ads on it .
Instagram is one of the social networks with the most visual power and the one that is growing the most. If it is already part of your Social Media strategy, you may be interested in investing in Advertising. Why? Because it has all the advantages of Facebook Advertising ; mainly, the amount of information about users, which allows for great segmentation options.
Another reason is that, as it hasn’t been around for very long, advertising campaigns don’t face high competition and don’t require a large budget.
To start advertising on Instagram, the first thing you need is to have an advertiser account on Facebook , since that is where you will set up your ad.
As you probably know, Instagram is owned by Facebook and this gives you the possibility of publishing the same ad on both Social Networks , but in this case, we are going to do it exclusively for the first one.
If you already have your advertiser account active and your Instagram account associated with Facebook, you are ready to get started.
7 Steps to Advertising on Instagram
Step 1: Define your Marketing Objective
Instagram Advertising: Campaign Objective
In the menu on the left of this image you can see the steps to follow to configure the publication.
At the campaign level , you define your goals. At the ad set level , you specify turkey data your audience, placements, budget, and schedule. And at the ad level , you design your format and content. But let’s go step by step.
The first thing you need to do is define what the marketing objective of this campaign is. There are three groups: awareness, consideration and conversion . Depending on what you want to achieve with the campaign, you should select the one that best suits your needs.
Step 2: Define the audience
Instagram Advertising: Audience Definition
If you’ve ever used Facebook Ads , you’ll be familiar with this part. It add some emoji to make it look even better lets you define your audience, which is the people you want your ads to be shown to.
At this point you must select the places: countries, autonomous communities and cities (we can add a range to them), also the age and sex .
Depending on your targeting, you’ll find information about your audience size in the right-hand column. The graph at the top indicates whether your audience i.